Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
SABMiller unit says Peru growth outlook robust
The expansion by Backus and Johnston is expected to take three years, Felipe Cantuarias, a company spokesman, said.
Beer consumption in Peru was more than 42 liters (11.1 gallons) per person so far this year, Cantuarias said, noting it was a record amount for the country.
By comparison, the Czech Republic consumed 158.6 liters (41.8 gallons) per person in 2009, according to a report in The Economist.
"We still have a long way to go," Cantuarias said.
Peru's economy is forecast to grow this year at least 6.7 percent, despite uncertainty about a possible global crisis, lower than the 8.8 percent expansion in 2010.
Cantuarias said Backus and Johnston expects to close this year with a "sustained growth" in sales, mainly of its brands Cristal, Pilsen and Cusquena.
"In the first part of the year sales grew 11 percent sales and in the second half of the year we have seen that domestic consumption remains strong," said the executive.
Backus and Johnston last year reported net sales of 2.67 billion soles ($988 million), according to the company.
5 Dec. 2011