Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg acquires Hue Brewery Company

The central province of Thua Thien Hue has sold its 50% stake in the Hue Brewery Company to Danish brewer Carlsberg Group, another partner in the joint venture, for VND1.8tn ($93m).

Hue Brewery has now become a 100% foreign-invested company under Carlsberg's possession. The deal includes two breweries and the Huda Hue brand name.

The provincial government decided to sell its stake because it did not have the money to invest in boosting production and increasing the company's market share.

Thua Thien-Hue People's Committee chairman Nguyen Van Cao said Carlsberg has committed to increase the company's capacity to 350 million liters a year by 2015.

Hue Brewery was established in 1990 and became a joint venture with Carlsberg Group with the two sides' stakes valued at $9m each.

Hue Brewery general director Nguyen Mau Chi said the company has aimed to increase its market share to 15% from 8% by 2015.

Chi said to achieve the goal the brewery needs an additional investment of VND2.5tn ($119m).

"The deal will help Hue Brewery continue its sustainable development while stimulating other provincial economic sectors, since it is the province's leading company," chi added.

7 Dec. 2011



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories