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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Russia. 2010-2011: SUN InBev Legal Department Won Cases to the Sum of More Than 134 Million Rubles

According to the report, 2010-2011 were successful years for SUN InBev Legal Department: the company was the plaintiff in 10 hearings and defendant in 33 suites for the specified period. Herewith it won claims for more than 134 million rbl. and lost more than 10 million rbl. Thus, the SUN InBev company won about 123 million rubles. It is the best figure among the largest brewing companies of the industry, many of which do not have a positive ratio of the lost and won claims in monetary terms.

It is worth noting that 2010 and 2011 were legally active years for the Russian brewers, including SUN InBev. Thus, if in 2010 the number of lawsuits was only 13 (2 as a plaintiff and 11 as a defendant) for less than 2 mln rubles, in 2011 there were 30 lawsuits (8 as a plaintiff and 22 as a defendant).

It is indicative that the quantity of claims against SUN InBev is insignificant. The fact proves competence of the company lawyers who do not let situations provoking claims happen, and legal adjustment of the company workflow. Tough competition in the brewing market and constantly evolving legislative restrictions increase requirements to a young team of SUN InBev legal department professionalss. However the company lawyers manage to provide due support to large structure of SUN InBev (10 factories and more than 280 sales offices across Russia).

"New restrictions on advertising, technical regulations and other legislative initiatives add work to lawyers in the Russian beer industry," comments Andrey Gubka, Anheuser-Busch InBev CEE Vice-President Legal & CA. "Right from the start our legal department employs professionals who proactively approach problems and look for complex solutions even in issues regarding the whole industry. This fact allows our department work so effectively."

ПериодКоличество исковСумма исков
20102111 227 735,09р.515 120,89р.
2011822133 235 340,41р.10 233 999,09р.
2010-20111033134 463 075,50р.10 749 119,98р.


13 Dec. 2011



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