10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Compania Cervecera consolidates its support for sustainable development with an investment of 3 million Euro
- Among other achievements appears the reduction in the emissions of CO2 in 1,219 tons as a consequence of the reduction of energy consumption
Santa Cruz de Tenerife, December 9th, 2011.- Compania Cervecera consolidates its support for sustainable development with an investment of 3 million Euro in this area during last year. With this line of action, the company reiterates its commitment, carried out for the last nine years that allowed assigning a sum around 26 million Euro.
As it is shown in the 2011 Sustainable Development Report, recently published by the company, Compania Cervecera has intensified its efforts in the recent months trying to minimise the company's footprint in its environment, bearing in mind the high environmental sensibility in Canarias. This way, the company wants to boost the commitment acquired in this field nine years ago that has allowed minimising the environmental impact.
In this case, the increase of the waste recycled above 97% is among the main achievements of this year, what allowed minimising the quantity sent to the dump. To that, it has to be added the reduction in the CO2 emissions in a grand total of 1,219 tons as a consequence of the reduction in fuel consumption, translated in a reduction of the energy consumption for every litre of beer produced.
The significance of these actions is clear through the importance that the company has in Canarias, translated in the generation of an economical value of 136.4 million Euro last year, completed with 7,100 jobs, direct, indirect and induced, and a contribution of added value to the economy of 210 million Euro. Also, it is worth mentioning the 39 million Euro of the estimated sales to a total of 644 local suppliers.
On the other hand, the fight against irresponsible alcohol consumption has been other of the fields of work of the company, materialised through internal training actions, communication and prevention of risk groups, as well as the promotion of alcohol-free beer among the drivers.
Among the measures of sustainable development supported by the company is the involvement in different programs in collaboration with different city halls of the islands to energise a very important sector for Canarias as the hospitality sector. In this case stands out the creation of tapas routes in different islands with the intention of supporting a sector seriously affected by the reduction in the spending in general, which plays an essential role in the economy of the Islands because of the income as well as the jobs.
Other of the actions carried out has been aimed to the corporate social investment, with the support to more than 30 non-governmental organisations, to which the company have given 1% of its benefits before taxes. Within this framework stands out the collaboration of the company in the program ‘Deporte para todos,' aimed to the promotion of sporting activities among the disabled people in the south of Tenerife.
The training of its employees has been one of the pillars in which the company has worked. The results in this field allowed reach a ratio of five days per worker, as well as of an increment of the actions in this area that has allowed reaching 85% of the staff. For it, the internal team of trainers has added to their daily work the commitment of sharing their knowledge.
About Compania Cervecera de Canarias
Compania Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias; it boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.
Compania Cervecera produces its own brand of beers, Dorada y Tropical, and under licence Carlsberg, it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and the energetic Red Bull.
15 Dec. 2011