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Anheuser-Busch InBev And Accenture Plc Collaborate On Digital Merchandising Pilot

Accenture Plc announced that it is collaborating with Anheuser-Busch InBev (AB InBev) on a digital merchandising pilot aimed at enhancing the efficiency of the leading global brewer’s merchandising activities at the point of sale, and increasing product sales. Financial terms were not disclosed. Under the terms of the agreement, Accenture is working with AB InBev to pilot a digital merchandising service to provide the brewer with access to point of sale data about product presence and placement that is more detailed, faster and more reliable. The pilot aims to deliver a reduction in out of stock products, improved compliance by retailers and, as a result, improved product sales. The pilot is taking place in 55 stores in Russia, and the results will offer AB InBev important insights into whether the activity should be rolled-out across its Russian business or into other geographies. Accenture is delivering the work from its operations in Moscow, Russia, the Accenture Customer Innovation Center in Milan, Italy, and Bangalore, India.

16 Dec. 2011

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