Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Kenya. SABMiller Launches Draft Beer in Comeback
Crown Beverages Limited Marketing Manager Pinkie Nyandoro said the introduction of the Miller Genuine Draft (MGD) into Kenya sets the country up as major market for the brewer in the region.
"This launch coincided with some changes that have happened in the Kenyan alcoholic market. SABMiller has recently re-entered into this market. We are proud to be associated with the launch of this brand into Kenya," she said.
MGD is SABMiller's third beer in the Kenyan market, rivaling beer brands Tusker Malt and Heineken that already have a grip on the premium segment of the local beer market.
Nyandoro said the draft beer is targeted at Kenya's growing urban population and has a unique patented filtration process that produces the beer in its freshest form.
"Consumers can look forward to a special beer in the terms of the way it is brewed and the production process. It's 4X cold filtered. It's as fresh as a beer can get," she said.
The MDG beer was first launched in the United States in 1987 and to date is SAB Miller's best selling beer with four million bottles sold daily.
SABMiller has a presence in over 20 African countries that accounted for 12 percent of the group's total revenues for 2011.
SABMiller left the Kenyan market for a nine-year period, and since East Africa Breweries Limited (EABL), bought the giant brewer's 20 per cent stake in Kenya Breweries Limited (KBL) at a cost of Sh19.5 billion.
"We're looking forward to launching a few exciting brands that have been well researched and that we feel Kenyan consumers will be very anxious to experience in this market," Nyandoro said.
Other SABMiller products distributed locally include Redds, and the company's flagship product in Kenya, Castle Lager, that was introduced in the late 1990s.
20 Dec. 2011