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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

2010 global beer consumption up 2.4% on growth in emerging nations

Global beer consumption rose 2.4 percent in 2010 from the previous year to 182.69 million kiloliters, hitting a record for the 25th straight year, backed by strong demand in emerging economies, a Kirin Holdings Co. research arm said Wednesday.

The Japanese beverage maker's Kirin Institute of Food & Lifestyle said the amount is enough to fill the Tokyo Dome baseball stadium 147 times.

The amount of beer drunk in Europe, North America and Oceania dropped in 2010 from a year earlier, partly due to the economic slump following the financial crisis, but consumption rose in Asia, Latin America, Africa and the Middle East.

Asia remained the world's biggest beer-consuming area in the year with 61.41 million kl, up 5.3 percent. The region accounted for 33.6 percent of global consumption, followed by Europe with 27.7 percent, Latin America with 16.2 percent, North America with 14.5 percent and Africa with 6.1 percent.

By country, China retained top spot for the eighth consecutive year with 44.68 million kl, up 5.9 percent. The United States ranked second with 24.14 million kl, down 1.4 percent.

Among the top 25 countries on the list, consumption rose significantly in Brazil, India, Nigeria and Vietnam, registering increases of 16.0 percent, 17.0 percent, 17.2 percent and 15.0 percent respectively.

In Japan, which came seventh on the list, the amount of beer drunk in the country in 2010 declined 2.8 percent to 5.81 million kl, affected by the aging of the population and the diversification of consumer tastes, the institute said.

Per capita beer consumption in Japan amounted to 45.4 liters in 2010, the largest among Asian countries but 38th on Kirin's list.

27 Dec. 2011



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