Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
2010 global beer consumption up 2.4% on growth in emerging nations
The Japanese beverage maker's Kirin Institute of Food & Lifestyle said the amount is enough to fill the Tokyo Dome baseball stadium 147 times.
The amount of beer drunk in Europe, North America and Oceania dropped in 2010 from a year earlier, partly due to the economic slump following the financial crisis, but consumption rose in Asia, Latin America, Africa and the Middle East.
Asia remained the world's biggest beer-consuming area in the year with 61.41 million kl, up 5.3 percent. The region accounted for 33.6 percent of global consumption, followed by Europe with 27.7 percent, Latin America with 16.2 percent, North America with 14.5 percent and Africa with 6.1 percent.
By country, China retained top spot for the eighth consecutive year with 44.68 million kl, up 5.9 percent. The United States ranked second with 24.14 million kl, down 1.4 percent.
Among the top 25 countries on the list, consumption rose significantly in Brazil, India, Nigeria and Vietnam, registering increases of 16.0 percent, 17.0 percent, 17.2 percent and 15.0 percent respectively.
In Japan, which came seventh on the list, the amount of beer drunk in the country in 2010 declined 2.8 percent to 5.81 million kl, affected by the aging of the population and the diversification of consumer tastes, the institute said.
Per capita beer consumption in Japan amounted to 45.4 liters in 2010, the largest among Asian countries but 38th on Kirin's list.
27 Dec. 2011