Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Diageo to expand Dublin brewery in 153 mln-euro deal
The London-based group said on Thursday the move will boost capacity by nearly 50 percent at its historic St James's Gate brewery close to the river Liffey where Arthur Guinness moved his brewing operations in 1759 to brew his eponymous stout beer.
The expansion at the site in the Irish capital will be completed by the end of 2013, while the closure of Diageo's two other smaller Irish breweries at Dundalk and Kilkenny in 2013 will lead to the likely loss of just under 100 jobs.
After months of talks with Dublin City Council, Diageo came up with its plan to expand brewing on the 55-acre site to boost annual capacity to 7 million hectolitres from the current 5 million. The site brews Guinness for all markets in Europe and also the United States along with other beers.
Diageo will retain a long-term option on land at Leixlip on the outskirts of Dublin, which is owned by descendants of the Guinness family, where it had planned to build a super brewery.
Back in 2008 Diageo announced its 650 million-euro plan to build this super brewery and sell part of the St James's Gate site to developers, but these plans were later put on hold due to falling beer markets in Europe and the sharp fall in Dublin property prices.
13 Jan. 2012