Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
UK. Carlsberg to expand Northampton brewery
The expansion program will include a new bottling line that is capable of filling millions of bottles a year. Inside the new bottling hall, bottles will arrive before being filled, pasteurized, labeled and packed for delivery.
At present, the bottling work is being carried out at bottling factories in France, Glasgow and Cumbria, which are not owned by Carlsberg. The company expects the work to begin in March 2012 if planning permission is granted.
Previously, the company has invested around GBP40m at the Northampton brewery for expansion and development that was completed in October 2011.
The project saw brewing capacity increase from 4.5 million hectoliters to 6.1 million hectoliters, the installation of a third canning line and the introduction of an environmental program to reduce gas and electricity consumption and waste.
The company's main brand is Carlsberg Beer, a 5% ABV pale lager, marketed as Carlsberg Export in the UK.
17 Jan. 2012