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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Carlsberg to expand Northampton brewery

Danish brewing company Carlsberg plans to invest GBP20m to expand the brewing operations at its Northampton brewery, which will create 60 new jobs.

The expansion program will include a new bottling line that is capable of filling millions of bottles a year. Inside the new bottling hall, bottles will arrive before being filled, pasteurized, labeled and packed for delivery.

At present, the bottling work is being carried out at bottling factories in France, Glasgow and Cumbria, which are not owned by Carlsberg. The company expects the work to begin in March 2012 if planning permission is granted.

Previously, the company has invested around GBP40m at the Northampton brewery for expansion and development that was completed in October 2011.

The project saw brewing capacity increase from 4.5 million hectoliters to 6.1 million hectoliters, the installation of a third canning line and the introduction of an environmental program to reduce gas and electricity consumption and waste.

The company's main brand is Carlsberg Beer, a 5% ABV pale lager, marketed as Carlsberg Export in the UK.

17 Jan. 2012



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