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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Beer shipments fall in 2011 to lowest level since 2003

Beer sales were lackluster in 2011, with the latest estimates showing U.S. shipments at their lowest levels since 2003 as major brewers such as Anheuser-Busch and Heineken USA experienced downturns.

Worldwide, suds shipments were down 2.9 million barrels, or 1.4%, from 2010, according to the latest newsletter from trade publication Beer Marketer's Insights.
Although the plunge in volume wasn't huge, the industry should take it seriously, the publication said.

"Big brewers need to regain drinking occasions taken by spirits over the last decade, especially among Millennials," the group wrote in a recent blog post. "Consumers continue to face [a] plethora of new beverage choices."

Top-ranked Anheuser-Busch InBev — which owns Budweiser, Michelob, Beck's and other brands — saw shipments slip 2.9 million barrels, or 2.9%, to 98.8 million barrels. That's the first time the company, which is attempting to innovate with new brands such as Bud Light Platinum, has shipped less than 100 million barrels in a decade.

MillerCoors saw shipments fall 3% to less than 60 million barrels.

Both companies also lost market share in 2011, with Anheuser-Busch down 0.7 of a percentage point to 47% and MillerCoors down 0.4 of a percentage point to 28.4%.

Heineken USA's shipments declined 3.9% while Diageo/Guinness USA dropped 2.4%.

Some companies, however, were on the upswing. Pabst Brewing Co.'s shipments were up 0.4% in the company's first boost since it purchased Stroh Brewery Co. in 1999.

Small brewer D.G. Yuengling & Son Inc. of Pottsville, Pa., was up 16.9%. Samuel Adams owner Boston Beer Co. scored an 8% increase.

Alcohol sales in bars and restaurants are expected to rise this year, according to research group Technomic Inc. The wine sector is projected to have a 3.5% bump over the year, while beer sales will probably see a 2.2% increase, especially as craft brews become more popular.

17 Jan. 2012



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