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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


US. Who’s the country’s biggest brewer?

A Pennsylvania company has surpassed Boston Beer to become No. 1, though it still has only 1.2% of the US market.

A new beer maker has surged ahead to become the largest in America -- and it probably isn't the one you think.

Anheuser-Busch, the maker of the No. 1 beer Bud Light? Nope. That's a subsidiary of Anheuser-Busch InBev, which is based in Belgium.

How about MillerCoors, which makes No. 2 beer Coors Light? Nope. MillerCoors is a joint venture of London's SABMiller and Molson Coors, which operates out of Montreal and Denver.

The biggest U.S. brewer is now D.G. Yuengling and Son, based in Pottsville, Pa., the Allentown Morning Call reports. Yuengling saw shipments soar 16.9% last year to 2.5 million barrels. As a result, it barely squeaked into first place, surpassing Sam Adams maker Boston Beer, which rose 8% to 2.4 million barrels.

"It just floors me that so much of our beer industry is owned by foreign concerns," Dick Yuengling, the brewery's fifth-generation owner, told the Morning Call. "We were not in any race to be the largest domestically owned brewer, but it's a tremendous honor for us."

And Yuengling's sales will likely increase for 2012 because it just started selling beer in its 14th state, Ohio, the Morning Call reported.

Yuengling's growth is even more remarkable because the industry has been in a prolonged slide. Total beer shipments fell by 1.4% last year, Advertising Age reported.

The beer industry saw another shakeup last year: Coors Light surpassed Budweiser to become the No. 2 beer. It was the first time in decades that Anheuser-Busch hasn't controlled the top two beers in the country.

The following video has more details about Budweiser's long slide.

17 Jan. 2012



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