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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US Beer Shipments Fell 1.5 Percent in 2011

Unemployment, growth of wine, spirits sales tap suds demand, industry group says
The beer market appears to have gone flat, with total U.S. beer shipments dropping 1.5 percent in 2011 to 204.9 million barrels, according to the Beer Institute.

The group estimates U.S. shipments of domestic and imported beer declined for the third straight year in 2011 after peaking in 2008 at 213.3 million barrels. The Beer Institute blames the decline on increased sales of wine, liquor and non-alcoholic beverage,s and high unemployment among core beer drinkers — young males.

A shift to high-end, super-premium and specialty craft beers that cost more and drive less volume growth also drains overall shipment volumes, the institute said. In recent years, Americans have been pouring more imports. The number of barrels imported climbed 4.9 percent in 2010, according to the institute.

But the Beer Institute estimates imports dropped 0.5 percent year-over-year in 2011, according to data published online in the institute’s December 2011 newsletter. Imported beers are still gaining market share, accounting for 13.2 percent of total U.S. beer shipments in 2011, it said.

19 Jan. 2012

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