10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Pentair S?dmo Completes DSV Complete Valve Range
The range of nominal widths was extended from DN 25 to DN 150 (DIN 11850), OD 1.0” to OD 6.” (ASME BPE 1997) and ISO 25 to ISO 100 (DIN EN ISO 1127). Additional executions including shuttle, tank outlet and ring main valves, a sterilizable execution, as well as a costefficient
variant for the application in CIP areas are available. The valve range is complemented by a mix proof valve that – with minimized space demand – fulfills the requirements of the U.S. Pasteurized Milk Ordinance (PMO).
Mix proof valve technology for tank outlets, ring mains and CIP areas DSV Complete tank outlet valves enable the process installation operator to fully integrate the complete piping system – up to the tank bottom – into the CIP processes. By using these valves no product residue can remain in the tank outlet pipes.
The preferred area of application for ring main double seat valves is withdrawal and infeed of circulating liquids with nominal widths larger than DN 150, as they are applied in storage areas of mineral water plants.
The CIP double seat variants are a cost-optimized execution for the mix proof application in CIP areas. The cleaning of the leakage chamber is – due to a defined switching loss – automatically done during opening resp. closing of the valve.
On basis of a leak-free switching and liftable double seat valve Pentair S?dmo implemented the “S-sp” sterilizable and flushable execution. Additional steam/flush locks at the atmospheric stem duct areas, as well as an external spindle flush connection assures the sterilization of all areas that are contacted with product during the stroke of the valve. This execution is optimally suited for aseptic applications.
365it Complete PMO Mix Proof
The 365it Complete Mix Proof Valve incorporates an additional centrally located valve seat. Furthermore, the design of the lower valve stem allows automated mechanical cleaning of the external lower stem surface during CIP as standard. Combined with the process control top IntelliTop 2.0®, the 365it Complete fulfills the strict requirements of the PMO for use in the U.S. dairy industry.
New seal and guidance conception
The DSV Complete valve range has been undergone new conceptions of the sealing technology and guidance of moving valve parts. In the areas of the shaft duct, Pentair S?dmo not only enhanced the seals and guidance parts, but also optimized the surface quality of the stainless steel shaft by application of a special manufacturing technology. Thus the friction during the valve stroke was reduced by more the 50 percent. Furthermore, the valve seat area has been redesigned. The innovative RSC seal is now used for the sealing of the radial valve seat. This results in a significant higher life cycle time and an increase of the permissible operation pressure up to 10 bar (145 psi).
Focus on manufacturing quality The valves in the DSV Complete range are machined out of a solid piece of bar stock. This results in valves of highest quality and robustness. Pentair S?dmo also makes maintenance as easy as possible. All wear and tear parts of DSV Complete valves can easily and quickly be exchanged without the need of expensive specialized tools.
Please find further information on the DSV Complete valve range under www.suedmo.de Caption: With its DSV Complete Valve Range Pentair S?dmo offers a complete valve program with all of the options for a selection of sustainable, economical and perfectly fitting models. Pentair Food & Beverage at the Anuga FoodTec 2012
As part of Pentair Food & Beverage, Pentair S?dmo is along with Pentair Haffmans, which will present products from Carl Prandtl MicroFiltration at Anuga FoodTech. In addition, Pentair XFlow will showcase aerobic and anaerobic membrane bioreactors (MBR) for wastewater treatment. With membrane technology at its core, these solutions offer significant advantages concerning water quality, sustainability and operational costs. Moreover, anaerobic MBR technology offers the possibility to maximize the waste-to-energy ratio of the production process through the production of biogas from wastewater streams.
Visit Pentair Food & Beverage at the Anuga FoodTec in Cologne, hall 0.41, booth B011. ABOUT PENTAIR, INC.
Pentair is a globally diversified industrial company headquartered in Minneapolis, Minnesota. Its Water Group is a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water. Pentair’s Technical Products Group is a leader in the global enclosures and thermal management markets, designing and manufacturing thermal management products and standard, modified, and custom enclosures that protect sensitive electronics and the people that use them. With 2010 revenues of $3.0 billion, Pentair employs over 14,000 people worldwide.
17 Feb. 2012