The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
drinktec: Don’t Leave Footsteps!
Recent decades have seen all branches of beverage technology achieve major advances in reducing consumption of resources. In the brewing industry, for instance, primary energy consumption levels in the mash-house – the industry’s heaviest user – were cut by well over half. A similar reduction was achieved in a brewery’s water consumption, now down from what were often two-digit figures to about five liters or less per liter of beer produced. But there will be no resting on laurels: nearly all the brewing groups with global reach have long since been issuing environmental policy statements that go much further. Consumption of fresh water has a target reduction
to three liters per liter of beer by 2015 if possible, or failing that by 2020 at latest. More ambitious still are the major international manufacturers of soft drinks with their declared target of the “closed loop”, meaning a water-in to beer-out ratio of 1:1.
50% Sun, 50% Biogas
With their obvious cross-sector application, the themes of resource management and renewable energies have bearing on virtually all product areas represented at drinktec 2013, and in fact recur like a leitmotif through all twelve exhibition halls. The use of solar energy to produce heat for industrial processes is one way forward, first demonstrated at drinktec as long ago as 2005. Practical experience gained during the intervening years has shown that in German latitudes the sun can provide around 50 percent of the thermal energy required by a brewery. For the other 50 percent of the heat, and for electrical power, exhibitors at drinktec 2013 utilize a second proven technology – combined heat and power (CHP), or co-generation, fuelled by biogas from anaerobic waste water digestion. This heat reservoir can also be used, with the help of adsorption refrigeration systems, to supply a brewery’s refrigeration requirements. Although “cold from heat” may sound quite innovative, it is in fact established technology. A bonus feature is that the biogas produced can be burnt off to provide “back-up” heat in the boiler-house.
Wind and Water
Depending on location, renewable energy forms such as wind and water can be fed into the power mix at any time. In rural areas, an attractive solution for SMEs can be the use of solar power in the form of woodchips. Also of interest, though not yet quite ready for the market, are wind turbines used to produce compressed air – easily stored for conversion into electrical power on a demand basis by means of a generator. Breweries and other beverage production plants can also be envisaged as well suited to the direct – and hence maximally efficient – physical use of the stored compressed air. “One thing that drinktec 2013 will be reflecting comprehensively is this trend towards using renewable energies,” Exhibition Director Petra Westphal declares, “ – and not just in individual sectors, but as it affects everyone: the major international players, the middle-ranking
breweries, local bottled mineral water suppliers and family dairy businesses.”
Devising New Ways to Close the Circle
It’s vital to re-think processes and technologies again and again and so find new ways to close a circle – this algorithm holds good through all the production divisions of renewables-based beverage manufacture. To take an example: biogas consists of about 60 percent methane and 40 percent CO2. Separating off this CO2 by means of a new membrane technique produces biomethane; and biomethane, with its high and standardized calorific value, can be fed into the natural gas distribution grid. Businesses not in a position to use the biogas-derived thermal energy directly are enabled in this way to convert it into additional profit instead. The captured CO2, moreover, is a recyclable substance in its own right. In one vision of the future, renewable energy will be used to produce hydrogen and combine it with CO2 to synthesize an analogue to natural gas. This end product can then be stored in gas tanks pending return into the system or disposal on the market.
“Green” CO2 from Fermentation Processes
There is a problem with CO2 in that across the world’s major growth regions, in particular, beverage manufacturers often have no direct access to it in usable form. This means costs are high and CO2 footprints are very significant, because of the distances over which the gas has to be transported and the consequent expense. One alternative used hitherto takes the form of so-called production facilities burning mineral oil or natural gas at deliberately low efficiency in order to retrieve CO2 from the flue gas. But that cannot be called a genuine solution. A true source of high-purity “green” CO2 is to be found rather in fermentation processes such as beer-brewing. Modeling to date has indicated that brewery and soft drinks groups will in future make a practice of setting up production premises on a combined site, enabling them to harvest, process and use the “green” CO2 to best advantage. One of the strengths of drinktec is its ability to demonstrate this “holistic” knowledge transfer in its entirety during a single trade fair: in Petra Westphal’s words, “the fair is a net that encompasses all the relevant activities and brings them closely together.”
But for a production method to be sustainable it takes more than the grand vision alone. The process itself still has to be optimized in every detail, any chain being notoriously only as strong as its weakest link. Thus reliable in-line measurement, for example, is no less crucial as a link in the optimized production chain than are the right valves, heat exchangers or sterilization strategies. These “operational” segments too will receive comprehensive coverage at drinktec 2013, with all the relevant information available at first hand – as indeed one expects, given that the exhibition is every bit as many-faceted as the challenges facing the beverage and liquid-food world itself.
Further information: www.drinktec.com
drinktec photos to download
drinktec is the world’s leading trade fair for beverage and liquid food technology. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for production, filling and packaging of beverages of all kinds, and for liquid food – also encompassing raw materials and logistics solutions. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which takes place at the Messe M?nchen exhibition centre in Munich, from September 16 to 20, 2013, is expected to attract around 1,500 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.
22 Feb. 2012