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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Premium Lager and Dark Beer markets see growth in 2011

The UK premium lagers and beers industries saw modest amounts of growth in the 5 years to 2011, according to the Key Note Market Report Update, Premium Lagers, Beers and Ciders, while the premium ciders market showed no movement in value over the 5-year period.

According to Key Note estimates, the overall UK premium lagers, beers and ciders market witnessed a 1.4% increase in market value in 2011, when compared with the previous year. However, over the 5-year period between 2007 and 2011, the industry has seen an overall decline in market value of 0.7%. This shows the impact that the recession had on the industry, with the market witnessing a fall in value of 3.5% between 2007 and 2009, before slowly climbing to a value of ?14.1bn in 2011.

Looking towards the future, the industry can expect to see growth in some areas, but not in others. The premium lagers sector is forecast to see a 7.1% rise in value over the next 5 years, while the premium dark beers sector is set to outshine this with a growth of 9.7% forecast over the same period. However, the premium ciders sector looks set to lose 7.7% of its market value in the next five years, as ‘over-ice’ products, which helped boost the sector in the early 2000s, see a decline in popularity.

23 Feb. 2012

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