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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg acquires new brewery in India

Carlsberg India, a subsidiary of Danish brewing company Carlsberg, has acquired its sixth brewery in Dharuhera, Haryana.

Located 200 meters off the Delhi-Jaipur highway, the brewery with a current production capacity of 150 KHL, has the potential of further volume expansion to about 500 KHL, and will commence operations in the first quarter of 2013.

The acquisition, which is an important strategic decision, is expected to make the company more competitive in the Indian beer industry.

Carlsberg India managing director Soren Lauridsen said the acquisition and setting up of the district Patna brewery reaffirms the company's commitment to India.

"The ambition of Carlsberg India is to be the fastest growing beer company, by offering premium international quality brands to the Indian consumers," Lauridsen added.

The company also has started the construction of its seventh brewery in Bihar, which will be completed by end of fourth quarter of 2013.

The facility will brew all brands of Carlsberg India's portfolio including, Carlsberg, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Palone 8.

Carlsberg India, commenced commercial operations in 2007, currently has breweries in Himachal Pradesh, Maharashtra, Rajasthan, West Bengal and Andhra Pradesh.

12 Nov. 2012

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