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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan. Beer, quasi-beer sales rise 5.3% in October

Beer and quasi-beer shipments in the nation in October increased 5.3 percent from a year before to 36,109,000 cases, the first rise in four years for the month, data from four major brewers showed Monday.

The growth was led by higher temperatures in the early part of the month and the brewers' stepped-up sales promotion for beer. The popularity of seasonal items also pushed up the total shipments.

Beer shipments grew 7.6 percent to 17,833,000 cases, thanks to brisk demand for dark beer and autumn-only products including Kirin Holdings Co.'s "Ichibanshibori Toretate Hop."

Shipments of happoshu low-malt quasi-beer were down 2.5 percent at 5,265,000 cases. By contrast, shipments increased 5.6 percent to 13,011,000 cases for so-called third-sector beverages, which have little or no malt content and are thus cheaper than beer and happoshu.

Each case contains the equivalent of 20 633-milliliter bottles.

13 Nov. 2012



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