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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

With its GEA EcoServe product line GEA is offering a tailor-made service for optimum plate heat exchanger availability

Bochum, November 2012 – GEA is featuring its comprehensively revamped GEA EcoServe plate heat exchanger after-sales & service at Brau Beviale. In future GEA EcoServe will be offering every plant operator a modular package comprising freely-selectable components to match specific requirements – just as you might expect in individual service management. From preventative equipment testing though spare parts procurement up to comprehensive service level agreements, GEA EcoServe offers all conceivable elements for both its own products and plate heat exchangers from other manufacturers.

The costs for servicing and maintenance of machinery and equipment are regularly not weighted anything close to the initial capital investment, but these follow-up costs are of enormous importance. In Germany they make up almost six per cent of the gross national product and are therefore approximately at the average level of gross capital investments in the German commercial sector. And these figures do not include any costs for downtimes and equipment failure, which experts estimate to be possibly three to four times higher than the actual maintenance costs. Success in commercial manufacturing depends quite considerably on the availability of the production equipment.

The GEA EcoServe product line combines a range of top-class services in a single system to ensure optimum management of lifecycle costs. Preventative maintenance with the goal of avoiding plant downtimes is a central feature. As with the procurement of high quality spare parts for all makes or in training courses GEA customers benefit from the know-how and experience of a manufacturer – and also from the fact that experience from the service operations flows directly into design and production.

The GEA EcoServe service provided by GEA PHE Systems stands for tailor-made customised solutions. The objective is always to achieve individual service agreements, with parameters exactly matched to the specific requirements of the customer and agree these in binding
contracts. As industrial insurers generally demand that the plant operator uses high quality spare parts, all GEA components are available quickly and at all times, are subject to stringent quality testing, are certified and ensure compliance with your manufacturer warranty.

GEA Ecoflex GmbH
Karl-Schiller-Str. 1-3 – 31157 Sarstedt
Phone: +49 5066 601-0
Email: [email protected]

14 Nov. 2012



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