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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Brau Beviale Draws 32K Optimistic Visitors

N?rnbergMesse reports that some 32,000 trade visitors were apparently very satisfied with the new opening days of Brau Beviale— now Tuesday to Thursday—and the extensive range of products from the 1,284 exhibitors (2011: 1,384). The three-day event concludes today.
“The sector is full of optimism – according to the headline of an article on Brau Beviale in the daily press. I couldn’t sum up the exhibition any better. Forecasts promise a growing worldwide demand; reason enough for a good mood in the beverage industry – on the exhibition stands, at the European MicroBrew Symposium and, of course, at the Winners’ Night of the European Beer Star Award,” says Rolf Keller, Member of the Management Board of N?rnbergMesse, summing up his impressions.

38 percent of the approximately 32,000 visitors (2011: 36 percent) traveled from abroad, mainly from the Netherlands, Switzerland, Belgium, Italy, the Czech Republic, Austria, France, Russia, Spain, Great Britain and other countries of Central Eastern and Eastern Europe. An unbelievable 97 percent of the experts were satisfied with the products at the exhibition again this time, as shown by the result of a survey by an independent institute. The suppliers of beverage raw materials, technologies, marketing products and logistics, 44 percent of them international, were delighted with the extremely lively interest of the highly qualified specialists, of whom 90 percent are involved in investment decisions in their companies. The exhibitors came from 50 nations, headed by companies from Germany (a good 700), Italy, Great Britain, the Czech Republic, Austria, the Netherlands, Switzerland and Belgium.

More than 100 managing directors, technical managers and master brewers from European microbreweries and pub breweries and supply industry representatives from 17 nations met the day before BrauBeviale. On 12/13 November N?rnbergMesse and Versuchs- und Lehranstalt f?r Brauerei (VLB – Brewery Research and Training Institute) of Berlin organized the first “European MicroBrew Symposium – Market, Trends and Technology”. The one-and-a-half-day symposium dealt with the trend to craft-brewed beers with presentations on the international market, special raw materials, taste, sustainability and the brewing process, plus an excursion. Due to its great success, the symposium will take place annually in N?rnberg in future.

More than 100 experts judged the 1,366 beers from all continents entered for Europe’s biggest beer competition. The judging took place in 50 categories before the exhibition. The 50 best beers in the world—the gold medal winners—were tested by several thousand visitors on the first day of the exhibition to choose their Consumers’ Favourite 2012: Gold for “Double Jack” (Imperial India Pale Ale), Firestone Walker Brewery Paso Robles (USA), Silver for “Schimpf Hefe Hell” (Light Wheat Beer), Kronenbrauerei Alfred Schimpf Neustetten (GER), Bronze for “Weiherer Rauch” (Smoked Beer), Brauerei-Gasthof Kundm?ller Viereth-Trunstadt (GER).

Brau Beviale takes a scheduled break next year and returns with a number of changes from Nov. 11 to 13, 2014.

15 Nov. 2012



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