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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

New Zeland. Beer ban follows brewery buyout

Secret Garden is dumping Dunedin-brewed Emerson's beer after the brewery was bought out by Lion Nathan last week.

However, fellow Blenheim bar Dodsons St Beer Garden owner Dietmar Schnarre said he would continue to pour the popular Emerson's Bookbinder Ale as long as it retained its quality.

Many bars specialising in craft beers renounced their loyalty to the Dunedin-brewed beer after the company announced its deal with Japanese drinks giant Kirin, which owns Lion Nathan.

Secret Garden co-owner Frank Walker said the Maxwell Rd bar stocked New Zealand craft beers and believed Emerson's no longer fitted the category.

"Lion Nathan is part of a huge global conglomeration and to be perfectly honest I think they will ruin it [Emerson's beer]."

They have not had Emerson's on tap for a few months and would no longer stock the bottled Emerson's range, instead introducing Christchurch-brewed Matsons beer, he said.

Matsons gives 20 cents to the Canterbury Earthquake Appeal for every 500ml bottle of Quake Lager sold.

Mr Schnarre said that while Lion Nathan's takeover of Emerson's had sparked heated debate among craft beer lovers, he would continue to stock it at Dodson's as one of their rotating range of craft draught beers.

"As long as the quality is retained, I will keep it. It's very popular."

Beer writer and international judge Geoff Griggs, of Blenheim, said it was understandable that bars which stocked beers from only independent brewers would disassociate from Emerson's following the change in ownership.

While some bars would drop the beer, Emerson's could become more widely available through Lion's distribution network.

"The flipside is that Lion now has access to one of New Zealand's greatest beers, and until Lion proves otherwise, I'm pretty optimistic about Emerson's future.

"Emerson's wouldn't have gone cheaply and the worst thing Lion could do would be to change the beer."

15 Nov. 2012



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