10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. St. Paul Readies for Schmidt Brewery Redevelopment
The Schmidt Brewery site, which has sat vacant for years, is about to be transformed into hundreds of mixed income lofts.
On Saturday, St. Paul Mayor Chris Coleman talked about what the project means for the city. Coleman grew up just blocks from the brewery. He even claims the first word he learned to spell was "Schmidt," thanks to the fact he saw it every time he looked up.
"In a developed city, an opportunity like this doesn't come along every day," he said.
Re-making the brewery site has been attempted for years, stalled most recently by the economy. But finally, if all goes as planned, the decaying icon will soon be turned into a relevant destination once again. "We are ready to go," Coleman said. "We've been ready to go for a long time."
The mayor calls the brewery "the old castle;" it's a 15 acre site that will soon transform into 250 units of housing. A Plymouth-based developer bought "the castle" and all its drawbridges, and moats, for $6.2 million. Construction will cost another $120 million.
"It takes a lot of persistence, a lot of creativity and a lot of different partners coming together to make it happen." Coleman said.
Among them: the City of St. Paul, the Housing Redevelopment Authority, county clean-up funding, and community development block grant funding.
Construction starts Monday. The first phase is clean-up. "We suspect that there are some environmental issues that need to be addressed," Coleman said.
Much of the new housing will be designated for artists, to use as live work-spaces. The goal is to foster their innovative spirit to bring a renewed sense of vibrancy to this area of St. Paul.
Colin Hamilton, of Arts Space, the country's largest real estate developer for the arts, said, "When you look at this project, combined with what already exists in Lowertown, Frogtown, and northeast Minneapolis, the Twin Cities is going to have more affordable housing for artists than any other place in the country. So the opportunity to really create, or ramp up, this region as a destination for artists is big."
He added, "They (artists) can't bring a lot of financial capital. But they bring a ton of creativity and a ton of sweat equity. They do a lot of improvements to green spaces, they tend to get engaged with after-school programming, and they do the kinds of things that turn spaces into places where we all want to be."
There's also hope that the new Schmidt property will still have room for a new brewery. "You never know, maybe there'll be one in the future here," Coleman said, "but probably a lot smaller scale than the old one."
Of course, none of this will happen over night. Final completion of the project isn't slated until 2015.
18 Nov. 2012