Pivnoe Delo


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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

SABMiller bucks a declining UK beer market

SABMiller announces that its UK subsidiary, Miller Brands UK, has delivered another strong period of lager volume growth during its first half year ending 30 September 2012. Against the backdrop of a declining UK beer market (total beer volumes fell by 4.6% to the end of Septemberi) Miller Brands UK grew domestic volumes by 5% in the half with the performance being led by strong sales of Peroni Nastro Azzurro.

Total Peroni volumes in the UK grew by mid single digits and the brand had a particularly strong half in the on-premise draught channel where volumes increased at more than double that rate. The business also more than doubled volumes of Kozel, which is a 4% ABV Czech pilsner launched in the UK in 2010 and is available exclusively on draught in this country.

A further indication of Miller Brands' commitment to supporting the British pub industry is evidenced by the strong results of Pilsner Urquell draught, which has delivered double digit growth versus the previous year following extensive investment in on-trade promotions over the period.

Miller Brands Managing Director, Gary Haigh, says:
"Our growth in the on-premise draught channel, led by Peroni, is particularly pleasing and represents a bright spot in an otherwise challenging environment for the UK beer industry. Despite the British weather this summer, we had a good first half and our performance demonstrates the resilience of high quality, premium brands as far as the UK consumer is concerned."

22 Nov. 2012



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