The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
SAB Posts Strong Growth in Revenue and Profit in Six Months to End September 2012
- EBITA grows 11% to R3.5-billion
- Interim dividend of R46-million for Zenzele, SAB’s empowerment programme
- Lager volumes grow 1% to 12.44-million hl
- Market share gains were made in the highly competitive beer business
- Soft drinks volumes grow 8% to 7.8-million hl
Johannesburg, 22 November 2012: The South African Breweries posted strong gains in revenue and operating profit for the six months to end September 2012 as the continued focus on market facing investments and retail execution delivered positive results.
The improved performance was achieved despite a challenging operating environment, with weak economic growth, intensified competition and sluggish consumer spending. In addition, costs increased significantly due to a weaker rand, volatile commodity costs and a steep rise in excise.
SAB’s black economic empowerment scheme, Zenzele, benefitted from SAB’s stronger performance, with the company declaring an interim dividend of R46-million. This is the fifth dividend declared since the programme was launched in 2010, bringing the total dividends declared to date to R256-million.
SAB is made up of the beer business, soft drinks division ABI, Appletiser and a 29% stake in Distell.
SAB group revenue grew 10% to R20.7-billion on a constant currency basis from R18.9-billion previously.
EBITA grew by 11% to R3.5-billion from R3.2-billion previously and EBITA margins showed a 10 basis point improvement to 16.8% from 16.7% previously.
SAB Chairman and MD Norman Adami said: “Four years into our business strategy, we are in an increasingly strong commercial position and are delivering steady, profitable and sustainable growth. We achieved the improved performance despite significant challenges which included rising costs. I am proud of our achievements as a business.”
SAB Beer business
The lager business continued to gain market share, with lager volumes improving 1% to 12.44-million hectoliters (hl) from 12.29-million hl the previous year.
Key achievements during the review period include:
• Market share gains have continued to be made in a highly competitive market, with SAB having increased its share to almost 90%;
• The mainstream power brands – Castle, Carling Black Label and Hansa Pilsner - are continuing to collectively grow;
• Castle Lite continued to outperform its competition and gained additional market share in the premium segment, solidifying its position as the largest and fastest growing premium brand in the country;
• The repositioning of SAB’s three global brands – Grolsch, MGD and Peroni – is gaining traction under a specialized team;
• Innovation in product and packaging continues, with new packaging formats, merchandising and promotional programmes unveiled;
• SAB’s reach and intensity continued to improve with key customers, backed up by strong retail execution and customer service;
• The focus on tackling alcohol abuse remains a priority following the launch in 2009 of an innovative, multifaceted and multi-year strategy which aims to combat alcohol abuse and its negative effects on society. It covers numerous initiatives, one of which is underage drinking which is having an impact, with an independent study showing a drop in teens’ alcohol consumption in targeted areas, as well as a decrease in the amount of alcohol underage drinkers consumed on each occasion.
Soft drinks business
Soft drinks volumes grew strongly at 8% to 7.81-million hl from 7.24-million hl, benefitting from well co-ordinated and executed market activation. The use of innovative market level partnerships resulted in improved market penetration.
The performance followed the continued implementation of the growth strategy which focuses on improving customer service, investing in market-facing operating infrastructure and improving productivity throughout the supply chain.
The implementation of the strategy over the review period resulted in key successes, including:
• Inventive reward structures were used to penetrate key classes of trade, with benefits in particular for the 2l PET pack;
• Out-of-stocks continued to fall as a result of increased manufacturing capacity as well as improved frequency of deliveries and customer service levels;
• New customers continued to be added, with the outlet universe increasing by 12% to 9 700 during the review period;
• Improved delivery to customers in local and traditional classes of trade through the use of local market logistics partners (MLP’s). These are independent distributors who service smaller and traditional markets, with seven MLP’s added in the past six months to reach 62. Collectively, the MLP’s have created 600 new jobs in local communities;
• Investments in cold drinks fridges continued and increased 24% to 119 000.
Appletiser, which is 100% owned by SAB, achieved strong growth in volumes, revenue and profits. The company continued to benefit from the introduction of a new line-up of packaging options for the Appletiser and Grapetiser products which delivered strong growth in the marketplace.
Other Beverage Business
Distell posted revenue growth on a sales volume increase of 9.6%. EBITA fell 45% to R81-million from R148-million previously after providing for a R298-million once off adjustment for additional excise tax levied on certain products up to February 2011. This impacted negatively on SA Beverages, with its share of R87-million having been recorded in the half year under review.
Interim dividend of R46-million declared for Zenzele empowerment deal
SAB’s broad-based black economic empowerment transaction, SAB Zenzele, continued to deliver real, tangible benefits for shareholders, continuing to pay cash dividends which has been achieved from the first year. Based on SAB’s performance in the review period, the SAB Board has declared an interim dividend of R46-million up from R43-million for the same period last year in respect of the shares held by the SAB Foundation, SAB Zenzele Employee Trust and SAB Zenzele Holdings Limited.
The SAB Foundation, which supports community based projects, will receive an interim dividend totalling R7.8-million, bringing to R45.4-million the total in dividends which have been paid to the SAB Foundation since inception.
SAB Zenzele Holdings Ltd, which holds shares for the benefit of retailers, will receive an interim dividend of R21-million. A cumulative R111-million in dividends has now been paid to SAB Zenzele Holdings since the launch of the transaction.
Employee beneficiaries of the SAB Zenzele Employee Trust will receive an interim dividend totalling R17.2-million, with a total of R100-million in dividends having now been paid out to the SAB Zenzele Employee Trust since the deal began.
Since the implementation of SAB Zenzele in 2010, SAB has paid a total of R256-million over in dividends to SAB Foundation, SAB Zenzele Employee Trust and SAB Zenzele Holdings Limited.
23 Nov. 2012