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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Vietnam: Heineken, SABMiller silent on Sabeco stake reports

Heineken and SABMiller have declined to comment on reports that they are separately considering taking a stake in state-owned Saigon Beer Alcohol Beverage Corporation (Sabeco) in Vietnam.

The country's Ministry of Planning and Investment is considering “proposals” from the two brewers – and Asahi – according to newspaper Dau Tu today (23 November). Talk of Ho Chi Minh City-based Sabeco seeking foreign investment emerged around five years ago, with Anheuser-Busch InBev and ThaiBev also linked to the group at the time.

Heineken has its own brewery in Ho Chi Minh City and is also set to boost its exposure in the region, having last week completed its deal to take full control of Asia Pacific Breweries.

Vietnam, with a population of 90.2m, is currently the Dutch's brewers second-largest market by volume.

On the latest Sabeco reports, a Heineken spokesperson said it is company policy “not to comment on rumours and speculation in the market”.

SABMiller also has a brewery in Vietnam, in Binh Duong. The brewer first entered the Vietnamese market in 2006, through a JV with dairy group Vinamilk, but bought out the group in March 2009. A company spokesperson also declined to comment on the Sabeco speculation.

Asahi was separately linked to a possible stake buy in Sabeco in 2010, but no deal materialised. The company was unavailable for comment.

26 Nov. 2012



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