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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

New Semi-Dark Beer From Radegast Is Bitter Just Right

Master brewers from Radegast brewery have created the first semi-dark beer in the brewery’s history. Radegast Gloomy Bitter lager will be officially introduced to stores on December 3rd, the 42nd anniversary of the first batch ever brewed in No?ovice brewery. The new semi-dark lager is notable for its distinguished bitterness that is so typical for all Radegast beers. A unique combination of malts and a higher rate of hops gives it an unmistakable taste and amber colour. This seasonal batch will be on draft in hundreds of pubs around Moravia, and it will be available bottled in stores as well.

Radegast Gloomy Bitter continues the tradition of the successful, limited edition Extra Bitter lager that the brewery has already brewed twice. ”The good taste and excellent bitterness are attributes that Radegast fans expect from their beer. The semi-dark lager fulfils these requirements to the fullest; moreover, it is has a pleasant malt taste and rich amber colour. Gloomy Bitter is definitely one of the bitterest semi-dark beers in our country,” said Ivo Ka??k, manager of Radegast brewery.

Radegast Gloomy Bitter is being introduced to the market by the brewery as a seasonal product. Pub keepers will have it on draught across the entire Moravia region. The list of participating pubs is available at www.radegast.cz. The bottled beer will also be available in stores.

The semi-dark lager will be launched in a nontraditional way at several places in Moravia. In selected pubs, members of extra league teams from V?tkovice, T?inec, and Zl?n, and the premiere league team from Olomouc will serve the beer to fans for the first time. The first event will take place in Ostrava pub Assen on Wednesday, December 5th, at 6:00 pm, when Michal Barinka, Ond?ej Roman, and Roman Szturc will start draughting the beer.

Notes for editors:

- One of the most modern Czech breweries, Radegast has been producing beer since 1970.
- Radegast brewery has been a part of the Plze?sk? Prazdroj comp. since 1999.
- With total sales of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plze?sk? Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plze?sk? Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. The SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.

3 Dec. 2012

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