Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Belgian lawmakers bitter over French beer tax
The Belgian Senate voted unanimously on 21 November on a resolution calling on their government to take a discrimination plea to the European Commission.
Belgian brewers currently export 32% of their beer to France, so the excise duty increase could hold serious consequences for employment in the industry, Liberal Senator Yuri Vastersavendts (Open VLD) said in a statement.
In the 1980s, the European courts quashed the decision by the United Kingtom to raise taxes on wine to favour domestic beer production. “The fiscal policy of a member state should not serve to consolidate the existing drinking habits to increase the advantage acquired by national industries”, the senator said.
Belgian Prime Minister Elio Di Rupo did not manage to convince the French president, Fran?ois Hollande, to backtrack on the proposal during a visit to Paris on 27 November, according to the Flemish news service Deredactie.be.
In France, the National Assembly has rejected an amendment aiming to reduce the excise tax on beer to 120%, from the previous proposal of 160%. On 3 December the French Parliament approved the bill, which is expected to take effect 1 January 2013, barring European intervention.
"The most remarkable aspect is the discriminatory, protectionist nature of this decision," said the Belgian Brewers' Federation. "By contrast, there is almost no excise on wine and no increase is planned."
While Belgians industry argues that the price of a beer in France will rise by 20%, French figures say the increase will only come to some 25 cents for a standard bottle.
The price of a beer in Britain could also rise, with English and Welsh ministers proposing a minimum price of ?0.45 (€0.56) for a unit of alcohol as part of a push to tackle problem drinking.
7 Dec. 2012