10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Canada. Brick Brewing YTD profits rise despite tough Q3
YTD net sales up by 3.4% to CAD27.7m
Operating profits (EBITDA) rise by 18.8% to CAD3.8m
Q3 losses caused by "unique" challenges
Brick Brewing has announced a jump in nine-month profits despite operational “challenges” in Q3.
Net profits in the nine months to the end of the October rose by 37.7% to CAD1.04m (US$1.05m), the Ontario-based brewer said today (6 December). Sales in the period edged up by 3.4% to CAD27.7m, while operating profits increased by 18.8% to CAD3.8m.
In Q3, the company reported a net loss of CAD416,252 compared to a profit of CAD84,601 on the prior year. Sales in the three months fell by 4.6% to CAD7.54m.
Brick pointed to a number of “unique” and “non-recurring” challenges in Q3 for the performance. These included an “unexpected” drop in contract packing volumes, caused by a supply-chain issue. Shipments of Laker products also fell by 7% as “sustained” price cuts by national brands took their toll, the company said.
Looking ahead, Brick president & CEO George Croft said the company is committed to growing its Seagram and Waterloo brands. “In our primary market of Ontario, these brands demonstrated exceptional counter-sales growth of 44% and 30% respectively in Q3," said Croft. "In the upcoming quarters, we will be increasing our marketing budgets dedicated to these brands.”
Brick acquired the Canadian licence for Seagram Coolers last year from Pernod Ricard subsidiary Corby Distilleries for CAD7.3m.
Croft added: "I am proud that our company has become so resilient and adaptive to tough industry situations we face from time to time. Although the financial performance is below our expectations, the responses to challenges within the quarter exemplify the culture at Brick Brewing.”
7 Dec. 2012