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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Hawaiian beer comes ashore in Ohio market

Hawaii's Kona Brewing Co. will distribute its craft beers in Ohio, Illinois, Indiana, Minnesota and Missouri starting next month, according to the Columbus Business Journal.
The CBC cites Pacific Business Journal reports and indicates the brewery, which is part of the Craft Brew Alliance, will offer its Longboard Island Lager, Big Wave Golden Ale, Fire Rock Pale Ale, and Aloha Series seasonal brews.
"This is a bit of uncharted territory for us, but we are genuinely stoked to be bringing Liquid Aloha to the many craft beer lovers in our country's interior," Kona Brewing President Mattson Davis said in a statement.
Kona joins a crowded beer market in Ohio and locally, where the Dayton region is home to the Miller brewery in Trenton that is the largest brewery in the state.
Last fall, Pennsyvlania brewer D.G. Yuengling & Son began selling its Yeungling beer across Dayton, and earlier this year, Budweiser launched its latest brand to the Dayton market with Bud Light Platinum.
Also, a group of about 32 residents of St. Anne’s Hill in Dayton bought a building at 1600 E. Fifth St., fixed it up, and helped launch Fifth Street Co-Op Inc., a member-owned brewery and restaurant that will be the first of its kind in Ohio and only the second in the nation.
7 Dec. 2012

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