Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Ireland: Alcohol duty hikes spark industry outrage
In its Budget yesterday (5 December), the Irish Government announced it was increasing duty on beer, cider and spirits by 10%, with an extra EUR1 (US$1.30) on a 75cl bottle of wine, from today. The move sees excise duties being rolled back to 2009 levels when they were cut to deter cross-border shopping.
Alcohol duty hikes were among a number of tax increases and spending cuts announced by the Irish Government to deal with the country's national debt.
The Irish Wine Association said it will increase wine excise duty by 41% and “severely damage the livelihoods of wine importers, retailers and the whole of the hospitality sector in Ireland”.
Chairman Philip Robinson said: “The imposition of such a draconian excise increase, will be devastating to the domestic wine market. The latest Revenue Commissioners data shows that in the year to the end of September, the wine market was down 3.9%, with these declines set to continue for the foreseeable future given current economic forecasts.”
He also said the hike would lead to a “major surge” in shopping across the border in Northern Ireland.
The Drinks Industry Group of Ireland also voiced its disappointment at the decisison. Chairman Kieran Tobin said the increases “further the burden on pubs, bars, restaurants, hotels, and independent off-licences and put more jobs, businesses and livelihoods at risk”.
He added: “Irish drinks exports continue to perform extremely well on international markets and that success is built on a solid domestic base. While the drinks industry will continue to work with Government on strengthening our export performance, it is very regrettable that they have jeopardised the market at home through today’s decision.”
The IWA's Robinson said the group is “calling on Government to reverse this decision at the earliest opportunity".
Earlier this year, Ireland's chief medical officer recommended a ban on alcohol brands sponsoring sport and a minimum alcohol price. The proposed ban was subsequently branded "ridiculous" by Diageo CEO Paul Walsh.
7 Dec. 2012