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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Scots brewery signs distribution deal with Hofbr?uhaus

Arran Brewery has signed a deal with Munich’s famous Hofbr?uhaus to bottle and distribute the German beer in Scotland.

ArranUnder the deal the beers will initially be imported already bottled but it is hoped as the Scottish brewery’s bottling and storage plants develop the beer can be imported in bulk and bottled here in the UK.

The deal will come into effect in January next year and see Arran Brewery importing the Hofbr?uhaus’ lagers and weissbiers. The Scottish beers in turn will be exported to Germany.

Arran Brewery is small but expanding quickly having recently acquired the Isle of Skye Brewery and, just last month, the old Rosebank Distillery in Falkirk.

Managing director, Gerald Michaluk, told The Scotsman that he has plans to initially turn part of Rosebank into a brewing and bottling plant but also that he would like to make whisky there again.

Rosebank is one of Scotland’s famous “silent” distilleries, with the whisky produced before its closure much sought after by collectors.

Owner Diageo sold the building recently and stipulated that no whisky could be produced there until after 2017, something Michaluk is hoping to have repealed.

18 Dec. 2012

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