The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Cross-functional process technology at drinktec: Standardized process modules are gaining ground
Worldwide in the production of beverages and liquid foods the demands of quality management and documentation are constantly rising, GMP being a key watchword here. Against this background, modular design of equipment and systems is becoming ever more important. Especially in areas that span a range of industries and applications – such as filtration, heating and cleaning – standardized process modules bring significant technical and economic benefits. As a result, these will be at the heart of many presentations at drinktec 2013 between September 16 and 20 in Munich. One focus is in Halls A3 and A4, where cross-industry process technology is gathered together.
GMP, short for "good manufacturing practice", is a comprehensive quality assurance system that is gaining ground around the world. Just how it works is described by Heinz-Jьrgen Kroner, Managing Director of the drinktec exhibitor Pentair Sьdmo: "For us system designers, GMP basically presents two challenges: Firstly, as the competitive environment gets ever tougher, investment and operating costs should be as low as possible. Secondly, the input required for quality, performance, safety and documentation is constantly rising. The automobile industry is showing how to master this twin challenge. They build a wide range of models and brands on one standardized vehicle platform. The manufacturer is therefore deliberately moving away from individual production to a module-based system. This trend will be evident in many areas at the next drinktec."
Big advantages in production and qualification
In the production of equipment and manufacturing systems for the beverage and food industry, standardization extends to the areas of quotation processing, engineering, construction, assembly and automation, as well as purchasing and supplies of components. Savings of around 15 percent can be achieved along the whole value-added chain through in-company repetition and scale economies. According to GMP, the parameters relevant to process and production technology not only have to be achieved, they also have to be certified and documented. In this task, too, standardization is a great benefit: The necessary documents can then be generated quickly and with minimum efforts in a pre-defined procedure. Experience has shown that without a modular system, often 10 to 20 percent of the investment costs go on GMP qualification alone.
Skid modules enable individual adaptation
The basis for any standardized process component is a frame-mounted module, or skid. On this stainless-steel frame the system components are pre-mounted mechanically and electrically, and already function-tested before delivery. In parallel with this the system manufacturer carries out the qualification required by GMP, including documentation. Skid design lends itself of course well to individual adaptation. This includes for example built-in measurement technology or the valves or pumps used – trade visitors to drinktec 2013 will be able to find out all about this first hand at the manufacturersґ stands.
The finished module has standard transport dimensions and is therefore ideal for delivering on a truck or in a container. Because of this extensive preparatory work at the manufacturerґs plant, the system can very quickly be commissioned at the place of application, in line with GMP requirements. Essentially only the input and output flows have to be set up and operating resources such as power and water connected up. In later operation all the components are easy to access, which simplifies all processes from visual monitoring to replacing even the tiniest components such as seals. Maintenance procedures are also correspondingly facilitated.
Large systems also benefit
Standardized process components therefore reduce costs and effort, both for the operator and for the systems manufacturer. This win-win effect makes this "platform strategy" so interesting for many process components in the brewing, beverages, dairy and food industries. These include CIP/SIP systems as well as water-processing systems, flash pasteurizers and even entire membrane beer-filtrations for breweries with an annual production of up to 1.5 million hectoliters. Larger producers also benefit from the skid idea, despite the construction limitation, because the standardized modules can be combined with each other and used either as single functional units or as a full system. The systems are then fitted together from several skid units at the point of application. Today it is possible to create entire brew-house lines or kieselgur filter cellars with considerable outputs. What else is also possible in the field of process technology worldwide using modular solutions will be on show at drinktec in Munich, from September 16 to 20, 2013.
21 Dec. 2012