10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Alaskan Brewing Repurposes Spent Grain as Fuel Source
“We have the unique honor of brewing craft beer in this stunning and remote place,” explains Alaskan Brewing Co-founder Geoff Larson. “But in order to grow as a small business here in Alaska and continue having a positive effect on our community, we have to take special efforts to look beyond the traditional to more innovative ways of brewing. Reducing our energy use makes good business sense, and good sense for this beautiful place where we live and play.”
The brewery began the spent grain energy process in 1995 with the installation of a grain dryer. The equipment dried the wet, protein-rich spent grain in preparation for shipment to the lower 48 for use as cattle feed, due to the absence of farms or ranches in Southeast Alaska. Alaskan designed the grain dryer to use up to 50 percent of the grain as a supplemental fuel source to heat the dryer itself. This reduced the oil required in the drying process, and provided experience in burning spent grain that would later prove useful in designing the steam boiler.
In 2008, Alaskan became the first craft brewery in the nation to install an energy saving piece of brewing equipment called a mash filter press. The mash filter press, in addition to providing greater energy, water, and materials efficiencies, produces a lower-moisture-content spent grain than does the more traditional lautering process. This form of spent grain better lends itself to drying and for use as fuel for the brewery’s grain dryer and, ultimately, the new spent grain steam boiler system.
Over the latter months of 2012, Alaskan completed the final stage of the process with the installation and commissioning of the $1.8 million, custom-constructed spent grain steam boiler. This brewing byproduct is a unique and challenging fuel, so brewery engineers put their years of experience with drying grain to work with existing combustion technology to develop and fine-tune this first-of-its-kind process.
Alaskan expects that the new boiler will eliminate the brewery’s use of fuel oil in the grain drying process and displace more than half of the fuel needed to create process steam in the brewhouse. This translates to an estimated reduction in fuel oil use in brewhouse operations by more than half. With moderate growth assumptions, Alaskan expects to save nearly 1.5 million gallons of oil over the next ten years.
17 Jan. 2013