Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Czech Budvar wins Budweiser trademark in United Kingdom
Budvar said the UK Supreme Court rejected AB InBev's motion to file an extraordinary appeal against a July appeal court ruling, which had earlier dismissed the multinational company's request to invalidate Budvar's Budweiser trademark.
The ruling, which allows both companies to use the famous trademark in Britain, is an important win for Budvar in its third largest export market.
It also highlights the risk of allowing the co-existence of the brands in other markets.
The Czech brewer, which sold 1.3 million hectolitres of beer worldwide in 2011, and its larger rival, which sold 399.4 million hectolitres, are still fighting 11 court cases in 8 different countries.
The UK ruling followed a decision by the European Court of Justice in 2011.
The UK Supreme Court's ruling was final, Budvar said.
AB InBev said it was disappointed by the UK Supreme Court ruling but that it did not affect its Budweiser trademark in the country. It said Budweiser sales in the UK rose 40 percent between 2009 and 2011.
"This attempt to change the final decision of the court proves the long-term strong interest by (AB InBev) to gain exclusive rights for the Budweiser brand at any cost," Budvar Chief Executive Jiri Bocek said in a statement.
Budvar's brewery is in the Czech town of Ceske Budejovice, known as Budweis in German, where brewing dates back to the 13th century.
When the Budvar brewery started in 1895, U.S. brewer Anheuser-Busch, now part of Anheuser-Busch InBev, had already been making Budweiser beer for 19 years.
Budvar entered the UK market in 1973 and Anheuser-Busch in 1974. The latter applied to have the word Budweiser registered as a trademark in 1979. While this was being examined, Budvar also submitted a trademark application for its Budweiser in 1989.
British courts ruled in 2000 that both companies could each register Budweiser, which duly entered the Trade Marks Register on May 19 of that year.
17 Jan. 2013