Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Consolidated Breweries Gets Shareholders Approval For Benue Brewery, DIL/Maltex Merger
The approval was given at a court-ordered extra-ordinary meeting of Consolidated Breweries in Lagos.
DIL/Maltex and Benue Brewery are subsidiaries of Consolidated Breweries Plc and engaged in the same line of business as Consolidated Breweries. Consolidated Breweries owned 97.83 percent of the equity in DIL/Maltex and 100 percent of the equity in Benue Brewery.
Chairman of Consolidated Breweries Plc, Prof Mrs. Oyinade Odutola-Olurin explained that the primary objective of the mergers was to streamline the management and its corporate governance, in line with the operations of Consolidated Breweries and its subsidiaries.
“The merger will lead to administrative efficiencies, cost reductions and operational synergies; and be beneficial to all stakeholders of Consolidated Breweries,’’ she said.
Odutola-Olurin added that the post-merger entity would capture positive economy of scale and achieve significant synergies through enhanced operational and administrative efficiencies, a streamlined supply chain, and a unified service delivery platform.
The Chairman of DIL/Maltex Nigeria Plc, Chief Samuel Bolarinde and his Benue Brewery counterpart, Steven Ameh, at separate meetings noted that the merger schemes would provide an opportunity for Consolidated Breweries to better utilize its assets and further streamline its operations.
The combination of the assets of Consolidated Breweries and DIL/Maltex and Benue Brewery will increase Consolidated Breweries’ manufacturing capacity while streamlining overlapping costs, resulting in increased earnings, the duo said.
The Chairman of Benue Brewery, Steven Ameh, said “Significant operational synergies will be generated from the optimization of key operations, particularly the manufacturing, overall management, administration and accounting functions. Also the merger would therefore result in improved returns to the shareholders and employees while customers would also benefit from access to a wider operational platform.”
Under the terms of the two separate schemes of merger, all the assets, liabilities and undertakings of both DIL/Maltex and Benue Brewery including real property and intellectual property rights, were transferred to Consolidated Breweries. The entire share capital of DIL/Maltex comprising 350,000 ordinary shares of N1.00 each were cancelled; and DIL/Maltex stands dissolved without being wound up, a statement released by the company said.
It added that “In consideration for the transfer of all the assets, liabilities and undertakings of DIL/Maltex to Consolidated Breweries, it was approved that each DIL/Maltex shareholder would receive one ordinary share of Consolidated Breweries, credited as fully paid-up in exchange for 20 ordinary shares held in DIL/Maltex as at the terminal date.”
“The same propositions apply to Benue Brewery while the entire capital of the company comprising 500,000,000 ordinary shares of N1.00 each were cancelled and Benue Brewery stands dissolved without being wound up.”
On post scheme dividends and other rights, the company said the scheme shares to be issued to DIL/Maltex shareholders shall, upon the DIL/Maltex effective date, rank pari-passu in all respects and shall form a single class of shares with the existing ordinary shares in the share capital of Consolidated Breweries, Accordingly, DIL/Maltex shareholders shall be entitled to any dividend, bonus issues, and other distributions/rights made by Consolidated Breweries to holders of its fully paid ordinary shares.
18 Jan. 2013