The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Consolidated Breweries Gets Shareholders Approval For Benue Brewery, DIL/Maltex Merger
The approval was given at a court-ordered extra-ordinary meeting of Consolidated Breweries in Lagos.
DIL/Maltex and Benue Brewery are subsidiaries of Consolidated Breweries Plc and engaged in the same line of business as Consolidated Breweries. Consolidated Breweries owned 97.83 percent of the equity in DIL/Maltex and 100 percent of the equity in Benue Brewery.
Chairman of Consolidated Breweries Plc, Prof Mrs. Oyinade Odutola-Olurin explained that the primary objective of the mergers was to streamline the management and its corporate governance, in line with the operations of Consolidated Breweries and its subsidiaries.
“The merger will lead to administrative efficiencies, cost reductions and operational synergies; and be beneficial to all stakeholders of Consolidated Breweries,’’ she said.
Odutola-Olurin added that the post-merger entity would capture positive economy of scale and achieve significant synergies through enhanced operational and administrative efficiencies, a streamlined supply chain, and a unified service delivery platform.
The Chairman of DIL/Maltex Nigeria Plc, Chief Samuel Bolarinde and his Benue Brewery counterpart, Steven Ameh, at separate meetings noted that the merger schemes would provide an opportunity for Consolidated Breweries to better utilize its assets and further streamline its operations.
The combination of the assets of Consolidated Breweries and DIL/Maltex and Benue Brewery will increase Consolidated Breweries’ manufacturing capacity while streamlining overlapping costs, resulting in increased earnings, the duo said.
The Chairman of Benue Brewery, Steven Ameh, said “Significant operational synergies will be generated from the optimization of key operations, particularly the manufacturing, overall management, administration and accounting functions. Also the merger would therefore result in improved returns to the shareholders and employees while customers would also benefit from access to a wider operational platform.”
Under the terms of the two separate schemes of merger, all the assets, liabilities and undertakings of both DIL/Maltex and Benue Brewery including real property and intellectual property rights, were transferred to Consolidated Breweries. The entire share capital of DIL/Maltex comprising 350,000 ordinary shares of N1.00 each were cancelled; and DIL/Maltex stands dissolved without being wound up, a statement released by the company said.
It added that “In consideration for the transfer of all the assets, liabilities and undertakings of DIL/Maltex to Consolidated Breweries, it was approved that each DIL/Maltex shareholder would receive one ordinary share of Consolidated Breweries, credited as fully paid-up in exchange for 20 ordinary shares held in DIL/Maltex as at the terminal date.”
“The same propositions apply to Benue Brewery while the entire capital of the company comprising 500,000,000 ordinary shares of N1.00 each were cancelled and Benue Brewery stands dissolved without being wound up.”
On post scheme dividends and other rights, the company said the scheme shares to be issued to DIL/Maltex shareholders shall, upon the DIL/Maltex effective date, rank pari-passu in all respects and shall form a single class of shares with the existing ordinary shares in the share capital of Consolidated Breweries, Accordingly, DIL/Maltex shareholders shall be entitled to any dividend, bonus issues, and other distributions/rights made by Consolidated Breweries to holders of its fully paid ordinary shares.
18 Jan. 2013