Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Deschutes Brewery Hires Former Anheuser-Busch Exec
Scholl joins Deschutes after spending 16 years with Anheuser-Busch/Inbev. As director of global brewing and quality for Asia and Latin America, Scholl oversaw operations at 70 breweries.
Michael LaLonde, chief operating officer with Deschutes, believes Scholl's mix of experience and education, as well as his passion for craft beer, make him the right fit for the job.
"It's really hard to find that kind of combination," LaLonde says. "And as we continue to expand our operations, we really need somebody that can provide the vision on how we can continue to brew the best quality beer we can possibly brew and do it consistently."
LaLonde says in the next year the brewery is expected to complete the second phase of an expansion that will nearly double its brewing capacity. Deschutes beer is now sold in 20 states. The company just started doing business in the Chicago market about a week and a half ago.
18 Jan. 2013