Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
DB Breweries embraces SAP technology
The web shop, which went live at the end of November 2011, will provide online ordering for trade customers and is expected to help DB better service customers.
The brewer is collaborating with Australia-based SAP solution and integration specialist, Oxygen Business Solutions, to launch new SAP solutions to improve business efficiency.
DB Breweries Knowledge Management team leader Mike Rawson said the brewery has recently upgraded its core SAP system and is now beginning a program of CRM work to further improve key customer service functions.
"As a result of the web shop going live we now have SAP CRM installed and we are ready to use it to address a number of key sales and marketing processes," Rawson added.
"All our DB beer products as well as associated merchandise - such as glasses, coasters and other branded items - will be available for ordering online at a time that suits the customer."
DB is also considering installing SAP CRM functionality to provide field representatives with a user friendly mobile sales application, improve contact centre operations and more easily manage trade promotions, according to Oxygen.
21 Jan. 2013