The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Plze?sk? Prazdroj: Company Highlights in 2012
Gambrinus tap beer with a fuller taste and the name Gambrinus Original 10°
two new mixed beer–based drinks with a low 2.1 % alcohol content: Gambrinus Sharp Lemon and Gambrinus Lime & Elderberry
F?nix, upper fermented beer with a fresh wheat malt aroma, a taste of orange peels and a dash of cilantro
new variety of Frisco: Black Currant
the best selling Czech beer, Gambrinus Origin?l 10° is available in 1.5l plastic bottles
Gloomy Bitter lager Master: the first semi–dark beer in the history of Radegast brewery
Celebrating of 170th anniversary of Plze?sk? Prazdroj and its beer Pilsner Urquell
Various events took place whole year/all year long, which culminated in a great celebration at the 5th of October on Pilsner Square of the Republic, where the unfiltered pilsner lager was poured from original 170–litre oak barrels.
On the occasion of the anniversary the special jubilee "mugs", a beer clock next to the historical brewery gates and limited editions of gold and silver memorial medals were launched.
A unique book "Pilsner Urquell - a story that continues to inspire", full of little-known information framed within the social realities of each period, was launched.
Anniversary auction of seventeen unique designed bottles of Pilsner Urquell on iDnes.cz earned for Centrum Paraple more than CZK 1 million.
Beer culture development
July: In Brno, the operation of the new Pilsner Urquell restaurant called "Plzni?ka" has been launched. The concept of these new restaurants will appeal especially to young adults not only as a pleasant place for hanging out but also as a space to express themselves artistically.
August: Plze?sk? Prazdroj and Interspar companies introduce a new concept in the presentation and resale of beer. The new concept offers a comfortable and sophisticated way of beer shopping, simple navigation, and general information about beer, especially about PGI Czech Beer.
CSR and Sustainable development
February: Sustainable development specialists from Radegast Brewery came up with a solution for the ecological handling of disposable labels. The waste is now used as a secondary raw material in compost production.
August: Plze?sk? Prazdroj inaugurated its new device used for partial dehydration of draff that will be sent to Plze? Heating Plant Inc. to be used to generate green energy.
October: In its breweries in Pilsen, Plze?sk? Prazdroj has initiated a trial period of a new device that will conserve electric energy. It uses so–called disposable cold from the beer cooling circuit.
May: Pavel Kon??, for the quality assurance department of Plze?sk? Prazdroj, became Taster of the Year in competition with 21 European breweries of the SABMiller Group. The Czech contestant did not stumble in the competition of more than 200 professional tasters, and he has become the first Czech to win the title.
September: The foreman of the coopers’ team at Plze?sk? Prazdroj, Josef Hr?za, was awarded the title „Keeper of Traditional Folk Craft Artistry.“
October: Plze?sk? Prazdroj has scored second place in the 10th annual survey contest “Employer of the Year.”
Success of Prazdroj beer brands in competitions:
Australian Beer Awards: silver medal for Gambrinus Premium
Pivex: 2nd Radegast Premium, 3rd Gambrinus Premium, 2nd Gambrinus Sv?tl?
?esk? pivo: silver medals in their categories: Kozel sv?tl?, Kozel Medium, Radegast Premium, Gambrinus Premium
World Beer Awards: Birell awarded the best non-alcoholic beer.
29 Jan. 2013