10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Pentair presents extended hygienic components and valve range at drinktec 2013
Designed specifically for continuous operation on thin liquids like milk, wine, cream, beer, and wort,
Pentair’s hygienic centrifugal pumps offer a very gentle treatment of liquids with a viscosity up to 500
mPa s. The pumps can handle volume flow rates of 200 m3/h and discharge pressures up to 130 m.
Being EHEDG certified, Pentair’s hygienic pumps are the ideal solution for challenging and sensitive
product applications like milk and cream products, but also yeast, and are suitable for cleaning-in-place
(CIP). Features of the pump range include a high-quality stainless steel construction – all product
contact parts are stainless steel (DIN 1.4404/316L) – and a compact maintenance-friendly design.
Pentair’s hygienic pumps family includes the HRN series, a high-efficiency pump with a closed impeller
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Pentair’s hygienic centrifugal pumps, available with standard electric motors and a variety of options
including heating jackets, frequency controllers and a wide range of seals, provide optimum adaptation
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New Generation: Hygienic and Aseptic Valves & Tank tops
Maximum efficiency and security on process vessels such as fermentation tanks is available with
Pentair S?dmo’s compact Tank tops that feature air cleaning combinations with built-on vacuum and
security valves. In addition, a new generation of the IntelliTank Matrix, based on the DSV Complete
double seat valve range, is now available. The IntelliTank Matrix is a compact double seat valve system
for tank filling and emptying that is installed directly under the tank. Its short pipelines eliminate dead
space making the IntelliTank Matrix an interesting alternative to conventional valve manifolds.
Pentair S?dmo has extended its DSV Complete range with the addition of type D660, a cost and
function optimized double seat valve for CIP and other cleaning applications. In addition, the SVP Select
Control Valve, type “XL”, in the nominal widths DN 125 and DN 150 for high flow rates, has been added
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dosing, pressure regulation in liquid piping, buffer tank level control, and carbon dioxide dosing for
About Pentair S?dmo
Pentair S?dmo (www.suedmo.de) offers an extensive range of stainless steel sanitary and aseptic
valves and fittings, and complete manifolds, prefabricated units and turnkey project solutions for the
brewing, beverage, food, dairy, pharmaceutical, chemical, and consumer products industries.
About Pentair Ltd.
Pentair Ltd. (www.pentair.com) delivers industry-leading products, services and solutions for its
customers’ diverse needs in water and other fluids, thermal management and equipment protection.
With pro forma revenues of $7.3 billion, Pentair employs more than 30,000 people worldwide.
15 Jul. 2013