Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
food & drink technology Africa receives strong industry support
The event has drawn strong support from exhibitors and the trade fair is almost filled
to capacity. Exhibitors include businesses such as non-destructive testing company
Bruke SA, process solutions design and development company GEA, beveragedispensing
company Metro Dispenser, packaging company Multivac, German
multinational engineering and electronics conglomerate company Siemens AG and
brewing technology provider ZIEMANN International GmbH. A full list of exhibitors
can be found at www.fdt-africa.com.
“Alongside its function as a technology showcase, fdt Africa will also be a platform for
networking, the exchange of expertise and continuing professional development. It will bring
together global manufacturers of food machinery, beverage technology and packaging
machinery, with local manufacturers of the same kind,” explains Elaine Crewe, CEO of MMI
fdt Africa are also proud to announce the establishment of the advisory board for the trade
fair. The advisory board is made up of Bosch Packaging, GEA, Krones and Multivac. “These
organisations each play an important role in the food, drink and packaging sectors and we
are both excited and proud to have them on our advisory board. MMI South Africa feels this
will contribute to the success of the event,” states Crewe.
The event is targeted specifically to serve the African market. Crewe explains further:
“Beverages and foodstuffs will be produced and consumed in Africa and that requires
technically solid, efficient and reliable machinery and plant, the exhibitors at fdt Africa can
provide exactly this.”
fdt Africa marks a further phase in the internationalisation of drinktec Munich ¬– the World’s
Leading Trade Fair for the Beverage and Liquid Food Industry. Other events have been set
up in India and China. The conceptual sponsor of fdt Africa is the Food Processing and
Packaging Machinery Association of the VDMA (German Engineering Federation).
Visitor registration for the event has opened and can be completed online at www.fdt-
Africa.com, pre-registration online will ensure free entrance to the trade fair. Additional
information such as travel and accommodation details can also be found online.
drinktec is the "World’s Leading Trade Fair for the Beverage and Liquid Food Industry". It is the most
important trade fair for the sector. Technology suppliers from all over the world – global companies and
SMEs alike – meet up here with manufacturers, processors, distributors and retailers, big and small,
from across the spectrum of beverages and liquid food. Within the industry drinktec is regarded as the
number one platform for launching new products on the world market. At this event manufacturers
present the latest technology for processing, filling, packaging and marketing all kinds of beverages and
liquid food – raw materials and logistics solutions included. The themes of beverages marketing and
packaging design round off the portfolio.
drinktec 2013, which took place at the Messe M?nchen exhibition center in Munich from September
16 to 20, 2013, was a resounding success, attracting 1,433 exhibitors from 77 countries and 66,886
trade visitors from 183 countries. The dates for the next drinktec are September 11 to 15, 2017, in
11 Dec. 2013