10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
food & drink technology Africa announces conference programme
“The Trade Fair will feature both open and closed sessions”, explains Elaine Crewe, CEO of MMI South Africa. “Open sessions are open to all visitors free of charge and the closed sessions will require a participation fee.”
Day one of the open sessions will feature exhibitor presentations by Buhler, Hosokawa-Bepex, Chocotech, Bosch Packaging, Multivac and GEA Processing Engineering. These sessions will cover topics such as efficient and hygienic confectionery processing, energy savings for the manufacture of sugar confectionary items, how to improve shelf ready packaging to fulfil retail requirements and longer shelf life due to MAP technologies.
Day two of the open sessions features presentations by The Brewers Association of Europe, Pentair, Krones and GEA Process Engineering. The topics for day two include sustainable brewing solutions for Africa, compact and efficient solutions for beverage SME’s and increasing the profitability in dairy businesses. “We are excited about the companies and topics featured in the open sessions and feel that they will be beneficial for the African market,” says Crewe.
The closed sessions will be carried out on the first day of the event, and will look at hygienic, safe and efficient production of high-quality food and beverages. Topics including food security in South Africa, energy in South African food processing, water minimisation in the food and beverage industry and strategies for responsible use of plastic packaging in the food industry will be covered by institutions and companies including the University of
Pretoria, Anelich Consulting, VDMA NuV Germany, Andrew Murray Consulting and Plastics SA.
Strong industry support
The event has already drawn strong support from exhibitors and the trade fair is almost filled to capacity. Companies taking part are listed online at ww.fdt-Africa.com. The event is targeted specifically to serve the African market, as Petra Westphal, Exhibition Group Director of Messe M?nchen International explains: “Beverages and foodstuffs will be produced and consumed in Africa and that requires technically solid, efficient and reliable machinery and plants, the exhibitors at fdt Africa can provide exactly this. fdt Africa will bring together global manufacturers of food machinery, beverage technology and packaging machinery, with local manufacturers of the same kind.”
Visitor and conference registration for the event has opened and can be completed online at www.fdt-Africa.com, pre-registration online will ensure free entrance to the trade fair. Additional information such as travel and accommodation details can also be found online. A full list of exhibitors can be found at www.fdt-africa.com.
drinktec is the "World’s Leading Trade Fair for the Beverage and Liquid Food Industry". It is the most important trade fair for the sector. Technology suppliers from all over the world – global companies and SMEs alike – meet up here with manufacturers, processors, distributors and retailers, big and small, from across the spectrum of beverages and liquid food. Within the industry drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for processing, filling, packaging and marketing all kinds of beverages and liquid food – raw materials and logistics solutions included. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which took place at the Messe M?nchen exhibition center in Munich from September 16 to 20, 2013, was a resounding success, attracting 1,433 exhibitors from 77 countries and 66,886 trade visitors from 183 countries. The dates for the next drinktec are September 11 to 15, 2017, in Munich.
20 Jan. 2014