10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Pentair to Showcase Innovations at Food & Drink Technology Trade Fair in Africa
The company, a global water, fluid, thermal management and equipment protection partner, offers industry leading products, services and solutions to address the world’s growing needs at the nexus of food, water and energy.
“With the rapid growth in the African middle class, there is a greater demand for local food and beverage processing than ever before,” said Olaf M?ller, Vice President Pentair Food & Beverage. “We look forward to the opportunity to highlight how our innovations can help food and beverage makers minimize resource use—including reducing energy and water consumption—while providing greater flexibility and quality assurance.”
The ‘food & drink technology Africa’ trade fair will focus on all aspects of the food and drink processing value chain.
Pentair will highlight a wide array of food and beverage solutions, including hygienic, aseptic and industrial valves and components; membrane technology for water and beer purification and filtration; continuous beverage processing; beverage dispensing equipment; carbon dioxide (CO2) systems; quality control equipment; microfiltration and biogas upgrading.
Expanded Regional Presence Serves Local Customers Pentair’s presence in Africa includes not only its Food & Beverage business, but also its businesses that serve the energy, industrial and residential industries:
• Drawing on the combined resources and expertise within its Food & Beverage business, Pentair was
recently awarded a contract to supply a complete cold block processing solution for a major brewery in
Ethiopia with an annual beer production of 2 million hectoliters.
• Pentair’s Valves & Controls business supplies critical valves and actuators to the oil and gas industry
across the continent, as well as to a major copper mine in Democratic Republic of the Congo and major
gold mines in Ghana.
• Pentair’s Aquatic Systems business works with leading retailers in South Africa to sell and distribute its
broad range of products including pool cleaners, pumps, filters, lights and tools.
• Pentair’s Technical Solutions business provides heat tracing systems for long pipeline heating applications
as well as enclosure solutions to customers in Africa.
Pentair’s expansion in Africa includes the opening of a regional office in Nairobi, Kenya in Spring 2014. The office
will allow the company to provide local insights and support, as well as provide customers access to Pentair’s
diverse portfolio of products, solutions and services from all of its businesses.
The Nairobi office will also serve as a centralized hub for Pentair’s community outreach efforts in Eastern Africa.
Pentair is working with groups including The Nature Conservancy, Action Against Hunger and Shining Hope for
Communities to bring sustainable access to safe drinking water, sanitation and hygiene to communities throughout the region.
ABOUT PENTAIR LTD.
Pentair Ltd. (www.pentair.com) delivers industry-leading products, services and solutions for its customers’ diverse needs in water and other fluids, thermal management and equipment protection. With 2013 revenues of $7.5 billion, Pentair employs more than 30,000 people worldwide.
19 Mar. 2014