10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
KHS everywhere a pioneer
With its new KHS everywhere app KHS has taken on a pioneering role among manufacturers of filling and packaging technology for the beverage industry, moving with purpose towards Industry 4.0.
KHS everywhere is KHS' first own smartphone app, with the help of which the status quo of filling and packaging lines and individual machines anywhere in the world can be retrieved at any time of the day.
KHS everywhere communicates with all KHS lines and machines which are equipped with the new ClearLine HMI or Human Machine Interface machine operating system. Those who wish to use KHS everywhere need the following: network technology, which provides signals from lines and machines, a link to the company's in-house network and a KHS everywhere server. The software itself can be downloaded like a classic app for Apple devices with an IOS operating system (version 6 or higher). In order to ensure maximum security the server links up with your smartphone using VPN technology or secure wireless networks and a user name and password.
KHS everywhere visualization is based on the KHS ClearLine HMI design which sports a clear color scheme of gray and white.
KHS everywhere is used as you would a classic app, with the information you require retrieved by touching and scrolling down the screen.
The first section of the app displays all of the filling and packaging lines connected up to the system. Users can then choose which of their lines or machines they would like to look at in more detail. The app then jumps to the specific line with its various machines, the color of which describes their current state. If the machine symbol is outlined in blue, for example, this means that there is a fault and the operator has to intervene. Yellow indicates a temporary warning and may occur if a machine needs materials refilling in the near future, for instance. Green stands for "all's well" and red is "red alert", i.e. on an emergency stop.
The machine state can be viewed in detail for all machines. Process parameters are also accessible, such as pressures and temperatures, as are current counter readings and the container types being run. Users of the KHS everywhere app can also simply monitor individual machines, should they so wish. The program is then entered at machine level.
KHS everywhere has been specifically designed for managers who want to keep a permanent eye on what their plant machinery is doing. However, KHS has also noticed that shift supervisors and operators are also showing an interest in the app. It's thus very important here that companies who have opted for KHS everywhere can activate specific areas for their employees through a user login system. The KHS everywhere app is updatable and is being permanently further developed by KHS in tune with customer demand.
KHS GmbH is one of the leading manufacturers of filling and packaging systems for the beverage, food and non-food industries. Headquartered in Dortmund, Germany, the company has over 4,500 employees worldwide.
KHS GmbH is a wholly owned subsidiary of Salzgitter AG. With around 25,000 employees throughout the globe the German steel and technology group achieved a turnover of over €9 billion in the business year 2013. Within the Salzgitter Group the KHS Group and two other special machine manufacturers make up the technology division and are part of the core business of the MDAX-listed corporation.
4 Jul. 2014