The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
drinktec is now flying the flag in South America
is already the case with China Brew & China Beverage (CBB).
The Memorandum of Understanding was signed by Messe M?nchen
International as the owner and organizer of drinktec and the Associa??o
COBRACEM, the owner of Brasil Brau. It is the declared aim of Brasil Brau, with
the support of drinktec, to attract more exhibitors from outside Brazil, and in the
medium term to extend the spectrum of brewing technology to include all
process technology, from manufacturing to filling, packaging and logistics
solutions. Brasil Brau also hopes in the medium term and with the aid of drinktec,
to include other beverages categories in its exhibits spectrum. For drinktec the
cooperation with Brasil Brau is seen as a way of extending its position in the
important Brazilian market and attracting new exhibitors and visitors from the
The two sides have agreed upon large booth presentations and advertising at
both trade shows. The cooperation comes into force immediately and it is not
limited in time. On the part of Messe M?nchen it also includes the company?s
trade shows abroad, i.e. drink technology India (dti), food & drink technology
Africa (fdt) and China Brew & China Beverage (CBB). Under the agreement
Messe M?nchen may also promote these trade events at Brasil Brau. From
2017 a more intensive cooperation is envisaged, the details of which are still to
Dr. Reinhard Pfeiffer, Deputy CEO of Messe M?nchen, sees this agreement as
a further cornerstone in the internationalization strategy that drinktec has been
pursuing for some years: "drinktec has already established very successful
offshoots in India, China and South Africa. Brazil, the third-largest beer producer
in the world, is another piece in the jigsaw. As such drinktec is now represented
in almost all the strategically important markets for the beverages and liquid
food industry, markets that hold great promise for the future."
Cilene Saorin, president of Associa??o COBRACEM, considers this alliance as
an important and assertive step toward expanding the spectrum of businesses
housed in Brasil Brau. “The event has always had as its mission to provide
platforms of knowledge, relationship and negotiations related to the brewing
industry. However, considering the intense and constant demand for new
technologies and also the current movements of verticalization of this industrial
segment, it became essential to draw a bold strategy. This mutual cooperation
agreement with drinktec certainly brings benefits to the entire beverage industry
in Brazil and Latin America.
Richard Clemens, Managing Director of the professional association Food Processing
and Packaging Machinery in the German Engineering Federation (VDMA), considers
the collaboration of drinktec with Brasil Brau as an important and logical step in the
direction of future markets. "Brazil provides good perspectives in the long term for
manufacturers of machines and systems thanks to its expected growth rates. As a
partner of drinktec, we welcome the collaboration, because it strengthens the network
between exhibitors and visitors in this important market."
Brasil Brau has been held every two years since 1989, initially alternating its
venue between different Brazilian cities, but for the last ten years regularly in
S?o Paulo. The last event, in 2013, attracted around 170 exhibitors and more
than 8,000 visitors, half of them from North America and Europe. The next Brasil
Brau takes place from June 15 to 17, 2015 in S?o Paulo.
drinktec has been held in Munich since 1951, and since the 1980s it has taken
place on a four-year cycle. It is the most important trade fair for the sector.
Manufacturers and suppliers from all over the world – global companies and
SMEs alike – meet up here with all sizes of producers and retailers of
beverages and liquid food products. Within the sector drinktec is regarded as
the number one platform for launching new products on the world market. At this
event manufacturers present the latest technology for processing, filling,
packaging and marketing all kinds of beverages and liquid food – raw materials
and logistics solutions included. The themes of beverages marketing and
packaging design round off the portfolio. drinktec 2013, which took place at the
Messe M?nchen exhibition center in Munich from September 16 to 20, 2013,
was a great success, attracting 1,445 exhibitors from 77 countries and 66,886
trade visitors from 183 countries. The next drinktec takes place from September
11 to 15, 2017 in Munich.
Further information on drinktec and Brasil Brau:
Contact Brasil Brau
On behalf of Associa??o COBRACEM:
Fagga Eventos - Organizer of Brasil Brau
Brasil Brau Show Manager
Tel. (+55 21) 3035-3231, Fax (+55 21) 3035-3101, Mobile (+55 21) 99418-3989
5 Aug. 2014