10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
ZIEMANN at the Craft Brewers Conference 2015
The Craft Brewers Conference will take place in Portland, Oregon between April 14 and April 17, 2015. At the parallel trade fair BrewExpo America, ZIEMANN International GmbH from Ludwigsburg will be presenting products and services, which are particularly interesting for craft brewers. At the ZIEMANN stand 143, the focus will be on tank and mash filter technology.
With the membrane mash filter BUTTERFLY, ZIEMANN provides craft brewers with a lautering technology that is particularly suitable for their framework conditions. The mash filter with its blind plates is able to process very small batches. Moreover, the lautering of alternative cereals or starch sources is easily possible, allowing the brew master the flexibility he needs to be inventive, as well as to brew beers with a higher original gravity.
A significant distinctive feature of the ZIEMANN membrane mash filter is that the sparging of the spent grains cake can be performed from both sides. As a result, the mash filter cloths must be cleaned less frequently. Another special feature is that the mash filter consists of both membrane plates and chamber plates. This increases the service reliability, results in lower maintenance costs and has positive effects on the investment costs.
The combination of an automatic plate transport and an automatic cloth cleaning system enables the brewery to produce a high number of brews. These automatic devices are either already installed upon delivery or will be modular retrofitted.
In the field of the tank technology, ZIEMANN will be presenting its newly designed dome top area: the dome top and the connected dome ring consist of a 12 mm thick, weather-resistant plastic material. Due to this material, the dome top is extremely robust and very user-friendly with a weight of just 15 kilograms. Moreover, the dome is characterized by a high degree of flexibility: it is, for example, suitable for each height of the fittings, it is available with diameters of 1.000 mm or 1.200 mm and it can be installed with or without insulation.
In connection with the dome top, ZIEMANN will be presenting a catwalk support system that is no longer running through the tank insulation, as well as a catwalk made of stainless steel. This catwalk convinces with regard to occupational safety and its price-performance ratio.
Last but not least, ZIEMANN will demonstrate at the BrewExpo America that all solutions are developed by brewers for brewers, independently of the size of the brewery. For the creative craft brewery this means: ZIEMANN provides an energy- and yield-optimized plant with the same sophisticated technology and tried and tested innovative solutions, as used in large breweries. This plant allows the brewery to respond more effectively to the raw materials and to create individual boiling processes.
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-Mail: [email protected]
ZIEMANN provides innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN supports its customers, for example, in developing individual beer recipes.
During the BrewExpo America ZIEMANN will be presenting its newly designed dome top made of weather-resistant plastic material. Due to this material, the dome top is extremely robust and very user-friendly.
3 Mar. 2015