The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Contraband beer and liquor seized in Malaysia
In a report by Singapore’s Asia One, the Selangor Customs director, Datuk Badaruddin Mohamed Rafik confirmed that officers raided 345 stores this year as part of its anti-contraband Ops Outlet which began in 2010.
“We have arrested 111 suspects and of that number, 96 were compounded with a total value of over RM200,000,” he said in a public statement.
More than RM4.29 million (US$1 million) was seized over the last 12 months in the form of 533,274 litres of beer and liquor and then disposed of, after Customs officers checked the stamps on the bottles to check if they had been smuggled in or had entered the country legally.
“Disrupting criminal trade is at the heart of our strategy to clamp down on the illicit alcohol market, which costs the Government millions of ringgit every year. This is the theft from the taxpayers and undermines legitimate traders,” Badaruddin added.
According to the Confederation of Malaysian Brewers Berhad (CMBB), compared to neighbouring Asian countries, Malaysia continues to levy the highest excise tax rate on beer and stout. Following three consecutive tariff hikes from 2004 to 2006, Malaysia now has the second highest duty on beer in the world after Norway. The excise duty for beer is currently RM7.40 per litre (US$1.7) plus 15% ad valorem tax.
The high excise duty imposed on the industry impacts the affordability of legitimate beer products for consumers and as a result it is estimated that that the Malaysian government loses over RM900 million (US$211 million) annually in alcohol tax revenue including excise and import duties due to the illegal smuggling of contraband beer and stout products.
18 Dec. 2015