10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Vietnam. VN People Dealbook: Sabeco and Habeco replace chairmen, central bank dismisses DongA Bank key executives
Habeco and Sabeco have new chairmen
The Ministry of Industry and Trade, which is the state agency to hold a controlling stake of nearly 90 per cent in the Saigon Beer, Alcohol and Beverage Corporation (Sabeco), has dismissed the company’s chairman Phan Dang Tuat and will assign him with another task.
Bui Ngoc Hanh, a board member at Sabeco, replaced Tuat to chair the brewer from August 18.
The former chairman, born in 1957, held his position from May 2012, while Hanh used to be chairman of Ho Chi Minh City-based Chuong Duong Beverage and has served Sabeco board since 2008.
Sabeco has a charter capital of VND6.4 trillion ($285.7 million), in which the state capital accounts for 89.59 per cent. The Ministry of Industry and Trade is planning to offload its holding in the brewer to 36 per cent.
Most recently, the State Auditor has required Sabeco to submit an excess of VND408 billion in special consumption tax. However, Tuat then confirmed no tax policy violations. So far, the case has not been settled.
The aforementioned ministry has also replaced the key executive in another beverage company in the north of Vietnam, the Hanoi Beer, Alcohol and Beverage JSC (Habeco). Accordingly, Do Xuan Ha, former director of the ministry’s local industry department, has been appointed, as Habeco’s former chairman Nguyen Tuan Phong resigned from June.
Ha said in his inaugural speech that he will do his best to lead Habeco to a united, growing corporation. Ho Thi Kim Thoa, deputy minister of industry and trade, believes Ha will practice what he has preached, with his experience in the industry.
Vietnam central bank dismisses DongA Bank managing executives
The State Bank of Vietnam has dismissed Tran Phuong Binh from being the CEO of DongA Bank, replaced by Vo Hai Nam, head of the risk management division at the Bank for Investment and Development of Vietnam (BIDV).
In addition, Nguyen Thi Ngoc Van, deputy CEO of DongA Bank was also dismissed. Replaced her is Pham The Nguyen, also from the BIDV.
On August 14, the central bank announced its investigation result which showed that from 2012 backwards, DongA Bank had committed a lot of financial frauds, and decided to put this lender under special control while appointing executives from the BIDV to manage and supervise the operation of this lender.
The case was exposed after Kinh Do Corp, one of Vietnam’s major food producers, declined to invest VND1 trillion to own 17 per cent of the bank, and sources stated that the food firm’s decision was because of DongA Bank’s financial issues.
Binh has chaired the bank since 1998, and his family members collectively hold more than 22.7 per cent of the bank.
Binh and his wife, Cao Thi Ngoc Dung, and their three daughters own 9.62 per cent of DongA Bank, while Dung’s company, Phu Nhuan Jewelry, is a large shareholder of the bank with a 7.7 per cent stake. In addition, Dung sister – Cao thi Ngoc Hong – is the legal representative of An Binh Capital JSC, which is holding 5.4 per cent of DongA Bank.
23 Dec. 2015