10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Which Indian States Drink and Smoke the Most?
“It will be strongly implemented,” Nitish Kumar, the chief minister of Bihar, said Sunday. He said his move to bar “local and masala liquor” was a first step to banning all alcohol in the state.
Biharis spend just over 15 rupees (22 cents) a month on alcoholic beverages –lower than the national average of 20.26 rupees –according to the National Sample Survey, conducted by the federal government, between July 2011 and June 2012.
But they shell out the highest amount after Andhra Pradesh and Kerala on what is known as toddy – a local spirit made from palm sap. Biharis spend 3.54 rupees on toddy each month, compared with 12.10 rupees in Andhra Pradesh and 7.59 rupees in Kerala.
That’s the stuff Mr. Kumar has in his sights.
India has a recurring problem with bootleg or adulterated liquor sickening or killing people who drink it. In June, at least 95 people died after drinking tainted, illegal liquor in Mumbai.
A similar incident in the eastern city of Kolkata in September claimed at least 12 lives and put 50 others in the hospital.
Mr. Kumar didn’t give a time frame for instituting a total alcohol ban.
In a research report, Nomura said the impact of a ban on the alcohol industry would be limited because a lot of the liquor sold in Bihar is illicit. Additionally, companies tend to sell inexpensive products in the state, which accounts for a small portion of their revenue.
In August last year, Kerala’s government banned the sale of hard liquor such as spirits in an effort to rein in the state’s drinkers. Wine, beer and toddy, were exempt from the prohibition measures. Bar owners in Kerala are challenging the ban in the Supreme Court of India.
Bihar makes 40 billion rupees in taxes on the sale of alcohol each year, Mr. Kumar says but adds that its consumption is causing social problems, family arguments and that the money used to buy alcohol would be better spent on children’s education and nutrition.
The other substance that has Biharis’ wallets and palates most hooked is leaf tobacco. They spent more on this than any other state according to the National Sample Survey, which looked at consumer spending. On average, Biharis spent 13.73 rupees per person on leaf tobacco in 30 days between 2011 and 2012.
India banned smoking in public places in 2008, fining people for lighting up in hotels, restaurants, schools, pubs or discotheques, hospitals, airports and bus stops, among other areas.
Bihar banned sales of some types of tobacco, including snuff, pipe tobacco and cheroots, for one year in November 2014. The state continued to allow the sale cigarettes and khaini, which contains chewing tobacco, as well as bidis, made from tobacco rolled in a leaf.
24 Dec. 2015