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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Habeco got disappointed in partnership with Carlsberg

At the recent conference, Nguyen Hong Linh, CEO of Hanoi Beer Alcohol & Beverage Joint Stock Corp. (Habeco) said that he had been disappointed by cooperation with a strategic partner Carlsberg Group.

Five years ago the Vietnamese company Habeco sold a part of its shares to the Carlsberg Group, a brewing giant from Denmark. Today, its share in the authorized capital of the Vietnamese brewery is 17.23%.

According to Mr. Linh, Carlsberg was chosen as a strategic partner out of 5 companies. According to the agreement, the Danish company was obligated to promote Habeco, to increase brewery’s market share, to transfer the required technologies and equipment, to train staff and upgrade corporate governance. Unfortunately, Carlsberg has not fulfilled its obligations and Habeco no longer considers Danish company to be its strategic shareholder.
In 2012, Habeco had to sell another 13% of its shares of Carlsberg Breweries and to bring its share to 30.23%, but the deal never took place.
Currently, the government is considering selling 51% of the shares to the largest Vietnamese brewing company Saigon Beer-Alcohol-Beverage Corporation (Sabeco). The history of Habeco will be considered in choosing strategic shareholders of Sabeco.

28 Dec. 2015

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