Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Carlsberg Vietnam Breweries Signs U.S. Distribution Agreement with C2 Imports
The agreement will help fill a gap in the Asian portfolio of C2 Imports. After importing the Saigon brand of beers to the U.S. for a number of years, C2 found “the brewer had become increasingly unable to meet production schedules,” said Charles Cindric, president of C2 Imports, necessitating the decision to no longer import Saigon beer into the U.S. With the new agreement, C2 distributors will be able to fill a need for a genuine Asian beer. “Huda is a fabulously refreshing and authentic beer from Vietnam, and is a perfect accompaniment to spicy Asian foods,” said Cindric. The U.S.A. importer expects distributor orders will be filled quickly and support materials are readily available.
Huda has seen only limited distribution in the U.S. until now. With its coast-to-coast distributor network, C2 Imports plans to kick off the nationwide Huda Beer rollout with targeted marketing campaigns in numerous select markets.
About Huda and Carlsberg Vietnam
Huda is the leading local brand of Carlsberg Vietnam, which ignites the pride of Central people as being part of the Central. The brand has won a number of prestigious International Awards such as WBC in 2013, ITQI in 2014 and 2015.
Carlsberg is one of the first Danish multi-national companies to enter Vietnam and made its first investment in 1993. Currently it has 3 breweries in North, Central and South Vietnam, with a workforce of over 2,000 people. Carlsberg Vietnam’s portfolio of brands include Carlsberg, the internationally recognized iconic beer of Denmark; the award-winning Huda and Huda Gold; and Halida.
8 Jan. 2016