Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Africa set to eclipse Asia in beer – research
In its 'Global Beer Trends 2015' report, released late last year, Canadean has forecast that Africa will record an average growth rate of 5% from 2015 to 2020. This performance contrasts with the more mature markets in East and West Europe and North America, where 1% or even less is predicted from 2015 to 2020.
Asia, meanwhile, will grow at an average rate of 3% until 2020, reaching around 900,000 hectolitres.
Emerging Africa markets will drive growth
The Africa region is anticipated to see an incremental volume increase of over 37,000 hectolitres by 2020. Canadean analyst Piyumika Jayasena, said: "This notable growth will be fostered by the flourishing economic parameters such as increasing GDP growth rates, fast growing urbanisation and, above all, the rising population with a working age demographic set to surpass that of China and India."
Top 10 Africa Beer Markets and Ranking - 2020(F) versus 2015(F)
South Africa is by far the biggest volume contributor for the region, followed by Nigeria and Angola. In terms of per-capita beer consumption, Seychelles, Equatorial Guinea and Gabon will take the lead, with all three forecast to hit 100 litres each by 2020.
Zambia, meanwhile, is rapidly increasing its consumption volumes, and is expected to surpass Mozambique, Congo (Brazzaville), Ivory Coast, Zimbabwe and Burundi by 2020. Kenya and Ethiopia are also climbing the volume ladder.
"The consumption growth in these markets will be stimulated by the consumer migration from home-brewed to more commercially-brewed beers and subsequently towards premium brands," notes Jayasena. "It will further be backed by the booming population in these markets."
However, of concern on the continent will be the lack of infrastructure, political unrest in certain countries like Nigeria and Kenya, the outbreak of epidemics such as Ebola virus in 2014, and heavy excise duties. Despite this, Jayasena notes: "The region is set to exploit its untapped resources, both natural and human, to become the world's fastest-growing beer consumption region."
11 Jan. 2016