The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Africa set to eclipse Asia in beer – research
In its 'Global Beer Trends 2015' report, released late last year, Canadean has forecast that Africa will record an average growth rate of 5% from 2015 to 2020. This performance contrasts with the more mature markets in East and West Europe and North America, where 1% or even less is predicted from 2015 to 2020.
Asia, meanwhile, will grow at an average rate of 3% until 2020, reaching around 900,000 hectolitres.
Emerging Africa markets will drive growth
The Africa region is anticipated to see an incremental volume increase of over 37,000 hectolitres by 2020. Canadean analyst Piyumika Jayasena, said: "This notable growth will be fostered by the flourishing economic parameters such as increasing GDP growth rates, fast growing urbanisation and, above all, the rising population with a working age demographic set to surpass that of China and India."
Top 10 Africa Beer Markets and Ranking - 2020(F) versus 2015(F)
South Africa is by far the biggest volume contributor for the region, followed by Nigeria and Angola. In terms of per-capita beer consumption, Seychelles, Equatorial Guinea and Gabon will take the lead, with all three forecast to hit 100 litres each by 2020.
Zambia, meanwhile, is rapidly increasing its consumption volumes, and is expected to surpass Mozambique, Congo (Brazzaville), Ivory Coast, Zimbabwe and Burundi by 2020. Kenya and Ethiopia are also climbing the volume ladder.
"The consumption growth in these markets will be stimulated by the consumer migration from home-brewed to more commercially-brewed beers and subsequently towards premium brands," notes Jayasena. "It will further be backed by the booming population in these markets."
However, of concern on the continent will be the lack of infrastructure, political unrest in certain countries like Nigeria and Kenya, the outbreak of epidemics such as Ebola virus in 2014, and heavy excise duties. Despite this, Jayasena notes: "The region is set to exploit its untapped resources, both natural and human, to become the world's fastest-growing beer consumption region."
11 Jan. 2016